Auf wiedersehen, Wienermobile. Guten tag, Frankmobile.
No, it’s not named after Sinatra. “Frankmobile” is the model new title of Oscar Meyer’s cellular sizzling canine, the unmistakable sausage-shaped motorized float that’s been teasing hungry Individuals for many years.
Whereas the corporate’s advertising and marketing of us have stayed true to its Germanic references — “weiner” means Vienna, and town of Frankfurt holds that it has been making the elongated meat for greater than 500 years — the model hopes that the automobile’s new title will recommend to canine followers that its merchandise have been modified.
In response to Kraft Heinz, Meyer’s proprietor, there’s a brand new recipe that marks the primary change to Oscar Mayer’s franks in six years. Prospects will quickly see refreshed packaging and style a “extra balanced taste profile and iconic beefy style that’s extra scrumptious than ever,” in accordance with a press launch.
“Whereas some rivals centered on having robust flavors on just a few aromatics like garlic and/or onion, our group labored to steadiness these out whereas nonetheless retaining robust beef brothy notes all through the canine,” a spokesperson informed CNN. Particulars concerning the new recipe, nonetheless, stay hidden.
The unique Wienermobile dates again to 1936, when Carl Mayer informed his Uncle Oscar a couple of new promoting concept that was a literal advertising and marketing automobile for the corporate. The unique Wienermobile had an open cockpit to be pushed solely in Chicago.
Right now, Oscar Mayer maintains six of the 23-foot-long autos, which journey throughout the US. The Frankmobile is basically nonetheless the identical Wienermobile as earlier than, however now with Frankmobile branding on the bun. Together with a “Please don’t lick” warning, in case you had been considering doing that. As for the Frankmobile’s specs: The custom-made fiberglass canine sits atop a flippantly toasted fiberglass bun on a transformed Chevrolet chassis with a 300-horsepower Vortec V8. It was designed by the Normal Physique Firm of Chicago.
This previous February, through the Tremendous Bowl LVII weekend, a Wienermobile had its catalytic converter stolen. Some thief relished doing that.
