FOR 9 years in a row Hyundai has dominated proceedings on the prestigious Worldwide Discussion board (iF) Design Awards, this 12 months taking out a staggering 19 locations, together with gold for its Ioniq 6 electrical automobile.
Unfold throughout Hyundai Motor Firm, its advertising and marketing unit, and Hyundai Motor Group, ‘Hyundai’ received a complete of 19 awards throughout product, skilled idea, inside structure, communication, person expertise and person interface classes.
Topping the listing was the brand new Ioniq 6 battery electrical automobile which took gold within the product class. Hyundai says the automobile’s aerodynamic design displays its customer-centric dedication to vitality effectivity and environmental duty, with iF judges praising the automobile’s aesthetic.
“(The Hyundai Ioniq 6 presents) a recent and distinctive exterior aesthetic with refined motifs which might be carried over right into a serene and enjoyable inside,” the panel commented.
“Its general design identification is predicated on deep commitments to consolation, type, effectivity, and environmental duty.”
The Ioniq 6 was joined within the product class by the seventh era Granduer, which additionally just lately took out a Crimson Dot Award for design.
The jury additionally recognised Hyundai’s Ioniq way of life character objects within the product class for “connecting the model to the client’s every day life”.
The spectacular N Imaginative and prescient 74 “rolling lab” idea took residence an award within the skilled idea class, alongside the indoor/out of doors supply service robotic. The robotic is provided with Hyundai’s Plug & Drive (PnD) module that mixes an in-wheel motor, steering, suspension, brake system and environmental sensors into one.
Additionally within the skilled idea class, the jury recognised Hyundai’s autonomous driving resolution, whereas a number of different robotics-based mobility options – together with MobED, PnD L7 and PnD Mobility – have been additionally honoured.
Within the person interface class, the jury tapped Hyundai’s new linked automobile navigation cockpit Seon system, which was first launched within the newest Granduer. The system was praised for its design and “flat graphic parts” which might be stated to “harmonise with the automobile’s general person interface”.
For the inside structure class, the jury praised Hyundai’s 2022 CES Exhibition Sales space, whereas within the communication class the Korean agency’s advertising and marketing arm took residence trophies for its inventive efforts associated to the launch of the Ioniq 6 and the Ioniq 5 Robotaxi video which kinds a part of Hyundai’s autonomous driving expertise marketing campaign.
Within the communication and person expertise classes, iF’s judges honoured Hyundai’s prolonged actuality content material associated to the net Ioniq 6 Digital Studio, whereas additionally awarding honours to the corporate’s company web site.
“We’re honoured to be recognised as a life-style mobility model that forges robust emotional connections between individuals and automobile by bringing extra worth to our buyer’s on a regular basis life,” stated Hyundai government vp and Hyundai International Design Centre head, SangYup Lee.
“Our international design workforce was labored hand-in-hand with our engineers to inject ardour and information into each product, idea, venue and interface with the goal of sharing our model’s values.
