Ford Motor Co will launch its in style F-150 Lightning electrical pickup truck in Norway, the U.S. automaker mentioned on Thursday, because it hopes to faucet into excessive demand for electrical automobiles globally.
The electrical model of Ford’s longstanding F-150 workhorse has stayed resilient within the U.S. regardless of a sequence of worth hikes since its launch in 2022.
Though consumers in most European cities – which are inclined to have narrower roads – favor compact hatchbacks and smaller crossover SUVs, demand for electrical automobiles is powerful in Norway; 4 out of 5 automobiles offered there over the past 12 months had been battery-powered.
The large pickup might not be preferrred for Oslo’s streets, however within the countryside, homeowners might “deliver quite a lot of deer with them to the cabin,” mentioned Per Gunnar Berg, managing director, Ford Norway.
Ford, which can promote the pickup by its licensed seller community in Norway, mentioned deliveries will start subsequent 12 months.
The launch comes a month after the corporate mentioned its electrical automobile enterprise unit might lose $3 billion this 12 months, however stays on monitor to attain a pre-tax margin of 8% by late 2026.
