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Editor’s letter: Why the Land Rover brand is not disappearing

Editor’s letter: Why the Land Rover brand is not disappearing

by admin
April 20, 2023
in Auto News
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Some acquainted mannequin names are disappearing with the change to electrification, the largest scalp thus far being Ford’s Fiesta and likewise some continued questions over maybe probably the most well-known automotive title of all: Golf.

JLR, as Jaguar Land Rover has formally renamed itself this week, has some extremely highly effective nameplates of its personal, together with Vary Rover and Defender. We already knew these two fashions could be pushed ahead as manufacturers themselves (together with Discovery, though that’s extra a piece in progress), which is logical given the energy of the pair and the way Vary Rover particularly is already successfully a model in its personal proper.

What wasn’t clear till now was the position Land Rover itself would have in all this.



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