Following the world debut of the 1500 Revolution BEV Idea at CES 2023 final month, Ram Vehicles has shocked everybody with the disclosing of its manufacturing electrical pickup, the 1500 REV, in a Tremendous Bowl business.
Starring within the model’s 60-second tv Huge Sport business cheekily referred to as “Untimely Electrification” (embedded above), the Ram 1500 REV would not fairly appear to be the manufacturing model of the 1500 Revolution BEV Idea.
It seems to be extra like an electrified model of Ram’s present 1500 pickup truck, although that is not a nasty factor seeing as Ford has discovered success utilizing an identical recipe for its F-150 Lightning. Wanting on the Ram 1500 REV, it seems to share among the aspect physique panels with the ICE-powered truck, whereas the entrance and rear ends function distinctive particulars.
These embrace the headlights with a particular LED signature that reminds of the 1500 Revolution BEV examine, illuminated Ram lettering on the fake grille, L-shaped taillights and muscular-looking bumpers and hood.
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The business additionally offers a glimpse on the inside, extra particularly the dashboard, revealing a transparent reference to the present gas-powered Ram 1500 truck. The middle console and the large UConnect touchscreen look very comparable, although the battery-powered truck additionally will get a display screen for the entrance passenger – a function seen these days in upscale Jeeps.
Sadly, Ram did not present any specs of the 1500 REV; it stays to be seen if it is primarily based on the BEV-centric STLA Body platform. The corporate did say that the electrical pickup will enter manufacturing someday in 2024 and can attain dealerships late subsequent yr. This doubtless means it’ll debut for the 2025 mannequin yr.
“The Ram model has redefined the pickup truck phase earlier than and can as soon as once more with the all-new Ram 1500 REV. We imagine in bringing the precise vary of powertrain options to our prospects, and the Ram 1500 REV would be the first in a lineup of electrified options that can add to our present award-winning truck lineup. We’re on an thrilling electrification journey that can see Ram push previous the competitors in areas prospects care about essentially the most: vary, payload, towing and cost time.”
Mike Koval Jr., Ram model CEO – Stellantis
Ram additionally introduced that buyer reservations for the 1500 REV at the moment are open at RamREV.com for a one-time $100 refundable charge. Customers can safe their spot to pre-order a car by way of the Rev Insider+ program, which additionally unlocks privileges comparable to unique entry to occasions, information and details about the Ram 1500 REV.
