Kia returns to the ranks of Tremendous Bowl commercials for 2023 with a brand new spot that includes its up to date 2023 Telluride. Whereas we will not think about that the crossover referred to internally because the “Promote-u-ride” actually wants a lot advertising assist, a refresh is pretty much as good an excuse as any to raid these advertising coffers. This 12 months, Kia follows the journey of “Binky Dad” in his quest to fetch his daughter’s misplaced pacifier, which naturally takes him over nearly each little bit of terrain you would possibly encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of … most likely additionally California. However Telluride is in Colorado? It is not vital. Additionally, there’s some soccer.
Now, we now have a critical bone to choose with the writers of this spot, and we are saying this as followers of colourful automobiles: Whereas the earnest-father-who-doesn’t-truly-know-his-own-children trope is tried and true, let’s be actual: There is no method the proprietor of a automobile that blue forgets that it is also his child’s favourite shade of binky. An epic off-road trek to get better a binky? Certain. A spontaneous police escort? Fantastic. However there’s simply no method Blue Telluride Dad™ is making that mistake.
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