A 12 months in the past, Acura launched the world to a brand new anime car-racing protagonist named Chiaki who featured in a collection of shorts known as Chiaki’s Journey. The mini movies had been a celebration of the Sundance Movie Competition in Park Metropolis, Utah, Japanese anime, the automaker’s fuller Kind-S lineup, and the brand new Acura Integra. A 12 months on, Acura is presenting sponsor and official automobile at Sundance for the thirteenth 12 months in a row, so Chiaki’s again with new associates and a brand new journey. As a part of a multi-platform advert marketing campaign known as “New World. Similar Power,” the Japanese luxurious model takes viewers on a tour of “the Acura multiverse” of Kind S fashions set to the soundtrack of Motlëy Cruë’s “Stay Wire” from 1982.
As with something set to a Motlëy Cruë music, the video is wall-to-wall fever. This is Acura’s fast map of the kaleidoscopic cosmic terrain traversing six worlds:
- Future-verse: The 2023 TLX Kind S and the all-new, next-gen 2023 Integra compact sport sedan problem a hyper-futuristic tech world.
- Joneses-verse: The 2023 MDX Kind S accelerates by means of a world of similarity – it’s so rather more than maintaining with the Joneses.
- Lunar-verse: The 2023 RDX prepares for launch.
- Anime-verse: Acura’s favourite anime racing hero, Chiaki, and the 2024 Integra Kind S cost up a snowy Pikes Peak Hill Climb.
- Racer-verse: Powering by means of the live-action racing universe is Acura’s new ARX-06 electrified race automobile that debuts in competitors later this month on the 24 Hours of Daytona.
- EV-verse: The marketing campaign’s multiverses converge and their Acura power culminates in a spark that unlocks the futuristic world of the Acura Precision EV Idea.
As a result of the Integra Kind S within the advert (at 0:38) is a Pikes Peak hill climber, it is bolted up with some tools we undoubtedly won’t see on the choices record when the manufacturing model arrives this summer time. The Acura Precision EV Idea is handled extra like one thing from this universe, previewing the styling of the 2024 Acura ZDX and ZDX Kind S we will meet later this 12 months. Acura says the “New World. Similar Power” marketing campaign will run by means of March Insanity.
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