Sister corporations Lamborghini and Bentley independently introduced that they set a gross sales document in 2022. Each companies posted an enormous enhance in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce launched their very own record-breaking 2022 gross sales figures.
Lamborghini delivered 9,233 automobiles in 2022, a rise of 10% over 2021 (which was a document yr as nicely). Its best-selling mannequin is the Urus, which accounted for five,367 deliveries (a 7% enhance over 2022). That is not stunning; SUVs promote nicely. What’s somewhat beautiful is that Huracán deliveries soared by 20% to three,113 examples in 2022. Lastly, Lamborghini delivered the final 753 examples of the Aventador.
Geographically, the US stays Lamborghini’s largest market; the corporate delivered 2,721 automobiles there in 2022 (a rise of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) adopted by Germany (808 automobiles; up 14%), the UK (650 automobiles; up by 15%), and Japan (546 automobiles; up 22%). All instructed, deliveries within the EMEA area(Europe, Center East and Africa) jumped by 7% to three,484 automobiles.
The corporate’s outlook for 2023 is brilliant. It can notably unveil the Aventador’s hotly-anticipated successor, and the yet-unnamed mannequin will stand out as its first series-produced hybrid mannequin. Its historic manufacturing unit in Sant’Agata Bolognese, Italy, will hold busy as nicely. “We now have the chance to concentrate on our subsequent targets additionally due to an 18-month ready record,” mentioned firm boss Stephan Winkelmann.
Whereas it is too early to inform if 2023 will probably be one other document yr for Lamborghini, executives stress that they need to hold the corporate’s development in test. The purpose is not to rival, say, BMW when it comes to quantity. “The thought will all the time be to have one automotive lower than demand,” Andrea Baldi, the pinnacle of the Americas area for Lamborghini, instructed Autoblog in 2022. “We’ll by no means grow to be unexclusive. That could be a promise.”
Bentley is celebrating for most of the similar causes: It bought 15,174 automobiles in 2022, a rise of 4% over 2021 and its first annual consequence above the 15,000-unit mark. Right here once more, there are some attention-grabbing surprises hidden within the numbers. Its best-seller was the Bentayga, it represented 42% of the agency’s gross sales, and 2022 was the large SUV’s hottest yr — that is a powerful feat for a automotive launched in 2015.
The Continental GT vary represented 30% of gross sales and the Velocity variant accounted for 31% of these. The Flying Spur represented the remaining 28%. Bentley additionally notes that its Mulliner division acquired considerably extra personalization orders in 2022 than in 2021.
Not all of Bentley’s international divisions posted a rise in 2022. Its largest market is the Americas, the place gross sales elevated from 4,212 to 4,221 models; that is about 28% of its complete gross sales. Gross sales in China (which incorporates Hong Kong and Macau) dropped by 9% to three,655, however gross sales within the Asia-Pacific area jumped by 23% to 2,031 models. Europe accounted for 19% of Bentley’s complete gross sales with 2,809 gross sales (an 11% enhance).
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