Genesis may have a brand new boss come the brand new 12 months. The luxurious model has named Mike (Min Kyu) Music as its new govt vice chairman and international head. He assumes his new position on January 1.
“I’m honored to be a part of Genesis’ rising momentum around the globe,” stated Music. “I stay up for main the Genesis group to serve our prospects, companions, and staff as we embrace these new adjustments.”
Music presently occupies the Chief Working Officer place, which he’ll retain along with his new tasks. These will embrace main all features of the enterprise worldwide and accelerating the model’s international presence. Genesis can be tasking Music with bringing a “clearer model imaginative and prescient that locations better emphasis on buyer experiences.”
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Music is not a stranger at Genesis or Hyundai Motor Group. He joined the automaker in 1993, holding key positions within the firm’s Center East and North American places of work. He’d ultimately turn into the Head of Hyundai Motor Center East and Africa.
He joined Genesis in January 2020, main the model’s international gross sales. Genesis promoted Music to COO in September 2021. Whereas Music will lead the model, Jay Chang, who held the position of Genesis’ international head, will stay the model’s CEO and president of Hyundai Motor Group.
Genesis stated that it “expects to make important beneficial properties in profitability due to Music’s “wide-ranging background as an trade veteran.” Like the remainder of the trade, the luxurious model is dealing with fast electrification. Genesis launched its first battery-electric automobile in 2021 with the G80 sedan. Since then, Genesis launched the GV60, a NACTOY finalist, and launched the electrified GV70.
The automaker has extra formidable electrification plans than simply launching a couple of EVs. Final 12 months, Genesis stated that in 2025 all new automobiles would get totally electrical powertrains. It additionally plans to supply eight zero-emission fashions in its lineup by 2030, and Music will assist usher the model towards attaining that aim.
