IT HAS been 5 years since Holden pulled stumps on Australian manufacturing and its model was axed by GM on the finish of 2020, wiping its identify from the automotive procuring record and threatening to dilute a basis enterprise that served generations.
Holden’s legacy is now parked at automobile exhibits attended by fans and an occasional – stunning given the variety of vehicles it made – look on our roads.
In 2002, Australians purchased 824,309 new autos, of which Holden had a 21.6 per cent stake, promoting 178,392 vehicles.
By the way, Toyota (which had a 19.2 per cent stake of the market in 2002) now has that very same 21.6 per cent share within the year-to-date November gross sales.
The place Ford had a 2002 market share of 13.2 per cent, Mitsubishi got here in third with 8.2 per cent and the remainder of the 55 manufacturers have been every within the sub-5.0 per cent bracket.
Holden doesn’t seem on the 2022 VFACTS gross sales record, whereas Ford has a 6.1 per cent share, Mitsubishi has 7.3 per cent and each are overwhelmed by Mazda with 8.8 per cent.
There are 54 manufacturers listed (some are doubled up, for instance Mercedes-Benz Automobiles and Vans; Fiat and Fiat Skilled) and, year-to-date, gross sales are 993,509 models with estimates to finish the 12 months at about 1,084,000.
Which automobile manufacturers now fill that 21.6 per cent stake held by Holden in 2002?
Toyota nonetheless fills the majority of the lack of Holden however there’s some manufacturers that hardly raised an eyebrow again in 2002 which are performing strongly.
Kia bought 5603 vehicles in 1999 for 0.8 per cent of the market and few would have put cash on this model reaching a lot for the longer term, particularly up in opposition to the trade leaders.
However 4 years later, Kia bought 17,235 models and aside from the 2008-09 interval when the International Monetary Disaster bit into the economic system and affected all car-makers, has been on a powerful enchancment annually.
For 2022, it’s anticipated to promote about 79,500 autos for a market share of about 7.5 per cent, larger than Mitsubishi, Ford and Hyundai.
Mazda has lifted its share of the market from 3.4 per cent in 1999 to five.8 per cent in 2002 (instantly attributed to the launch of its Tribute SUV), then to six.7 per cent in 2005 and 9.3 per cent in 2012, to 9.7 per cent in 2018 and at the moment about 8.8 per cent.
Regardless of its market share slipping to eight.8 per cent this 12 months (thus far November) in contrast with 9.7 per cent final 12 months, Mazda is the second hottest model in Australia after Toyota.
The distinction has been taken up by progress at Kia (7.3 per cent now up from 6.3 per cent within the earlier corresponding interval) and MG (4.5 per cent now, 3.7 final 12 months), Mitsubishi (7.3 per cent now, 6.4 then).
Except for the shortage of a serious participant comparable to Holden, the increase to those three comes at the price of share drops at Nissan which has fallen to 2.4 per cent within the 11 months of this 12 months in contrast with 4.0 per cent final 12 months; Ford (now 6.1 per cent from 6.8 final 12 months); and Volkswagen that has fallen to a market share of two.8 per cent from 3.9 per cent final 12 months.
A lot of those falls has been brought on by the continued erosion brought on by COVID-19 on a big slice of the provision chain, from uncooked supplies to logistics by to manufacturing and retailing.
Volkswagen, for instance, has its gross sales slashed by 27.2 per cent this 12 months in contrast with 2021 as the provision of its autos is choked by manufacturing holdups, whereas Skoda is down 32.4 per cent and Audi by 10.5 per cent.
The dynamics of the Australian market have additionally modified since 1999. Holden’s Commodore was 55 per cent of its model gross sales in that 12 months, whereas its SUVs (Captiva, Suburban, Jackaroo and Frontera) represented 3.8 per cent and utes (Rodeo and Commodore Ute) contributed 17.5 per cent.
By 2015, near the top of its market presence, Holden’s Commodore contributed 27 per cent to the model whereas its SUVs (Captiva 5, Captiva 7 and Colorado 7) have been 18.4 per cent of the whole and its utes (Commodore Ute, Colorado 2WD and 4WD) represented 22.8 per cent.
Clearly if Holden had remained, its power can be gauged on its presence within the SUV and ute sectors.
