BMW Group is planning a radical change in the way in which it sells new autos on the European continent. The automaker will introduce a direct-sale mannequin within the subsequent few years, which ought to make the method of shopping for a brand new BMW or a brand new Mini extra clear and simpler for the shopper. That doesn’t imply there received’t be dealerships concerned, nevertheless – and BMW Group’s gross sales and advertising and marketing director Pieter Nota not too long ago offered extra info on how the brand new strategy will work.
BMW calls this new method of promoting vehicles an company mannequin. Below this technique, BMW will bill clients instantly and the dealerships will obtain a hard and fast price for every sale – and clients will get the identical costs in every single place the brand new gross sales mannequin operates. The corporate believes this new methodology will profit all three sides concerned within the course of of shopping for a brand new automobile. BMW additionally says there was a misunderstanding concerning the way in which this new gross sales course of works.
16 Images
However when does this new expertise will start? BMW Group will pioneer it with the Mini model in 2024, adopted by the BMW model about two years later. For now, this company mannequin might be utilized solely to the European markets with no phrase concerning whether or not BMW can even implement this enterprise follow in the USA.
“We are going to enhance the shopper expertise and supply a beautiful enterprise mannequin for our brokers, and on the similar time acquire direct entry to the shopper. These are the three most necessary elements in our plans,” Pieter Nota informed Automotive Information in a current interview.
Mini, BMW Group’s UK-based model for small autos, is already making ready for the brand new company mannequin. Nota informed the web publication, nevertheless, the marque isn’t a guinea pig “that we might do then do higher at BMW two years later.” The brand new buildings and the IT growth that can help this main change are already “very far alongside” and it appears that evidently there’s no turning again – prefer it or not, BMW will quickly promote you a model new BMW or Mini at a hard and fast value and can pay its sellers a fee for each deal. Would not sound dangerous, proper?
