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VW Names Scott Keogh As CEO Of Scout, Shuffles Leadership In America

VW Names Scott Keogh As CEO Of Scout, Shuffles Leadership In America

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July 20, 2022
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Volkswagen Group’s Scout model for electrical crossovers and pickups has its first chief. Scott Keogh, at present the President and CEO of Volkswagen Group of America, will take over the position as Scout’s president and CEO beginning September 1. Pablo Di Si, the Govt Chairman of Volkswagen South American Area, will take over Keogh’s earlier position of working VW Group in North America.

VW Group intends for Scout to function as an impartial firm from its different automotive operations. The brand new model will concentrate on interesting to the US. This can embody growing and manufacturing the marque’s merchandise within the US.

2026-Scout-electric-SUV-VW-Group

Scout Electrical SUV Rendering

VW Group introduced the creation of the Scout model in Could 2022 and outlined placing the primary merchandise from the brand new firm on sale in 2026. Prototypes for the Scout pickup and SUV will debut in 2024.

Volkswagen Group’s EV technique within the US is to have greater than 25 electrical fashions accessible by 2030. Its ambition is to double the market share of the corporate’s numerous manufacturers within the nation.

Scout electric SUV official design sketch

Scout electrical SUV official design sketch

To make this occur, the automaker is increasing its EV manufacturing capabilities within the US. For instance, it’s going to start constructing the electrical ID.4 in Chattanooga. There will probably be a $7.1 billion funding into North America over the subsequent 5 years to fund the electrical mannequin enlargement.

Pablo Di Si will quit his position working VW Group in South America to take over operations in North America. The automaker will announce his successor there at a later date.

Scott Keogh joined Volkswagen Group in 2006 because the chief advertising officer for Audi of America. In 2012, he grew to become President and CEO of Audi of America. He took over as President and CEO of Volkswagen Group of America and Head of the Volkswagen Model in North America in 2018. 

Pablo Di Si had his first job with the automaker as President an CEO of Volkswagen Argentina in 2014. That management expanded to working issues for Brazil and Latin America in 2017.

If you wish to hear extra in regards to the revival of the Scout model and have a look at a brochure for a number of the unique fashions, try this episode of Rambling About Automobiles:



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Tags: AmericaCEOKeoghleadershipNamesScottScoutShuffles

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