The continued chip scarcity has wreaked havoc on automotive provide chains all over the world, inflicting a various number of unwanted effects together with lengthy supply delays. Mini has discovered a intelligent manner for a few of its prospects to move the time: It is sending them an enormous Mini puzzle.
Created by promoting company Pereira O’Dell, the puzzle’s full identify is the “we’re-working-hard-to-get-you-your-car, waiting-is-the-worst, in-the-meantime-happy-puzzling Mini puzzle.” It seems like the corporate has created a number of designs, although the one picture it printed exhibits a pink hatchback with white stripes on a pink background. It is large; the size weren’t printed, but it surely appears prefer it takes up a car-sized spot in a storage. The items look comparatively massive, however finishing the puzzle will seemingly require a number of days of trial and error.
Mini notes that not each purchaser who’s ready to take supply of certainly one of its automobiles will obtain a life-sized puzzle; solely “choose new prospects” will get one. It is sending normal-sized puzzles to a few of its different prospects, nevertheless. There isn’t any phrase on how recipients are chosen.
Delays have plagued almost each carmaker previously few months, so Mini is not alone. The corporate has quickly stopped constructing automobiles geared up with a handbook transmission to simplify its vary. Whereas it hasn’t revealed exactly how lengthy prospects want to attend earlier than taking supply, its client web site warns that “as a consequence of elevated buyer demand, manufacturing availability of mannequin 12 months 2023 Mini fashions is restricted.” It provides that the estimated supply time for custom-built orders varies “relying on trims, packages, choices, and placement.”
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