Volkswagen Group will set up a brand new model in the US centered on journey autos. If all the things goes as deliberate, the so-called Scout marque will grow to be official later this yr and in 2024, we are going to see the primary prototypes of an SUV and a pickup truck. The ultimate manufacturing fashions ought to hit the market in 2026, although plainly not everyone seems to be as excited in regards to the new model as Volkswagen is.
In accordance with a brand new report by Automotive Information, the Nationwide Car Sellers Affiliation and several other state associations reached out to Volkswagen of America asking questions on how the brand new model can be marketed and retailed in the US. Extra exactly, the sellers’ associations wished to have ensures that any advertising and marketing plan gained’t violate state franchise legal guidelines, in keeping with the web publication. We reached out to Volkswagen of America however the automaker declined to remark.
When Herbert Diess, VW Group CEO, introduced the brand new model, he mentioned Scout can be established as a “separate, impartial firm” and can function as a standalone enterprise entity from the primary VW model. On the time, Diess didn’t clarify how the model’s merchandise – an electrical SUV and truck at launch – can be distributed, although. Scott Keogh, CEO of VW of America, determined to “shortly and clearly talk Scout’s distribution plan to your sellers who’ve made vital investments to help VW’s enterprise mannequin and transformation to electrification.”
In the meantime, a number of seller associations wrote Keogh typically asking how the Scout model can be retailed in the US. In accordance with Automotive Information, the letters diversified in tone however everybody wished to know whether or not the brand new model would promote on to shoppers or be a competing franchise with the prevailing VW seller community.
Apparently, Volkswagen will not be prepared to supply extra info concerning its retail plans for the Scout model. Nevertheless, the Wolfsburg-based automaker promised to “share extra information because it turns into obtainable,” so keep tuned.
