Brief movies and movies made for advertising and marketing functions have been round since time immemorial. They serve their objective: to succeed in goal demographics and finally persuade them to purchase the product. Or at the least create a fuzz about it.
That mentioned, Mercedes-Benz’s newest advertising and marketing ploy for the G-Class SUV is a bit peculiar. The German marque has made an eight-minute vampire film simply in time for Valentine’s Day, calling it “Immortal Love” for apparent causes.
If the automaker’s goal clients are our fanged, immortal associates, we’re not completely certain – however at the least the quick movie embedded atop is entertaining.
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To be truthful, the Mercedes G-Class is in keeping with the life-style of vampires. It has a timeless design, so harmless bystanders will not know from which 12 months the vampire proprietor’s actually from – except it is an AMG G65. The G-Class additionally does carry the monicker “stronger than time,” which resound with how vampires stand up to demise and getting older.
The eight-minute vampire film options worldwide rising star Rimon. The singer/songwriter, who was born in Eritrea and raised within the Netherlands, performs a globally celebrated star rapper who leads a double life.
Consistent with the quick vampire film, Mercedes-Benz has additionally opened an unique assembly place and expertise area for the rising G-Class neighborhood worldwide: the G‑Class Personal Lounge. Assembly a brand new vampire good friend is not assured, although.
Mercedes-Benz is not a stranger to creating bizarre advertising and marketing supplies for its vehicles. Keep in mind the Idea EQG that made its debut on the Munich Auto Present final 12 months? The electrical G-Class was featured with alien-like, Star Trek-ish characters to focus on the SUV’s foray into an electrified future.
Whether or not this advertising and marketing works or not, numbers definitely do not lie. There have been 41,174 new G-Class homeowners in 2021, a brand new report for the boxy SUV. The G-Class, together with Maybach and AMG, posted record-breaking gross sales in the identical 12 months.
