As you may need heard, there is a sports activities contest developing this weekend, one thing about Stellantis pickup vehicles from Los Angeles versus Buick idea automobiles from Cincinnati. Toyota could have not one, however two adverts throughout the recreation, with utterly completely different tones. One’s a severe heartstring tugger a couple of Paralympic athlete’s overcome adversity. The opposite’s only a goofy romp with celebrities racing new Tundras.
In “Brothers,” we observe the lives of real-life Paralympic gold medalists Brian and Robin McKeever. In flashbacks, the siblings practice to turn into cross-country skiers as they develop up in Canada. At age 19 Brian develops Stargardt Macular Degeneration, a illness that takes away his imaginative and prescient. Nevertheless, he perseveres with the assistance of Robin, who acts as a information calling out instructions for Brian as he skis the identical course just a few steps behind his brother.
The McKeevers have received seven gold medals, two silvers, and one bronze, making them essentially the most embellished Winter Paralympians in Canada, in line with Toyota. The advert is extraordinarily gentle on automobiles, however we do get to see a traditional first-generation Celica virtually totally obscured by snow, in addition to a fifth-generation Toyota pickup lurking the background. Toyota is a supporter of many Paralympic athletes, and lately auctioned off a pair of Tundras to lift cash for them.
The second advert has but to be launched, with Toyota releasing three teasers that includes three of their stars, all with the surname Jones. Within the first, Tommy Lee Jones sits behind the wheel of a Tundra SR5 TRD on a lonely desert highway, seemingly fairly happy together with his license plate, a Texas one which reads “#1JONES”. An unseen driver in an orange Tundra TRD Professional pulls up beside him. It additionally has the license plate “#1JONES” however it’s from New York. Engines rev, Jones shifts the 10-speed automated into handbook mode, and reduce to title card earlier than the motion begins.
The second teaser is filmed from the TRD Professional driver’s standpoint, revealing comic Leslie Jones. A lot of the identical footage is used, however this time the previous SNL solid member says, “I am about to make a grown man cry,” as she revs the three.5-liter turbo V6.
Within the final teaser, Joneses Tommy Lee and Leslie are within the midst of their full-on race. A 3rd Tundra SR5 TRD joins the fray, this time with a California “#1JONES” license plate. It is Rashida Jones, throwing mud on Leslie’s TRD Professional as she pulls forward.
The soundtrack of “It is Not Uncommon” by, sure, Tom Jones, it is clear that this advert could have a extra humorous bent, and the vehicles are place entrance and heart. There’s lots potential right here, provided that there are virtually as many variations of the 2022 Tundra as there are celebrities named Jones. Toyota could have missed a possibility to get Spike Jonze in a base SR, James Earl in a blacked out Restricted with a lightweight saber rack, or maybe Catherine Zeta in a Platinum and January in a Capstone for a seven-way race. Toyota says the total advert can be revealed throughout the soccer match itself on February 13.
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