Whereas huge sport continues to be days away, automakers have already staked out area within the Tremendous Bowl LVI industrial panorama. We’re anticipating extra teasers and full-length spots earlier than kickoff on Sunday, and we’ll hold this put up up to date with the most recent, biggest and (hopefully) funniest the manufacturers have to supply this yr. Can we high final yr’s Scandinavian silliness? That is still to be seen.
Kia
Kia’s spot (sorry) contains a robotic canine craving for a greater life, which simply may be supplied by Kia’s new all-electric EV6.
Nissan
Nissan known as on current model ambassador Brie Larson and comic Eugene Levy with some assist from Catherine O’Hara, Dave Bautista and Danai Gurira to advertise the brand new Z sports activities automobile and Ariya EV.
GM
Dr. Evil (EV-il, on this occasion) has taken over Normal Motors, and he will destroy the world by saving it. The “Austin Powers” baddy gang returns, together with Rob Lowe, Seth Inexperienced and Mindy Sterling. RIP Verne.
BMW
BMW enlisted the assistance of Arnold Schwarzenegger (Perhaps he obtained bored shilling for Mercedes?) as Thor and Salma Hayek as Hera for a industrial that basically would not appear to be about automobiles till the very, very finish, however we get some extra rolling footage of the brand new iX.
Toyota
Toyota’s advert push looks as if it could be equally at dwelling within the Olympics as on the Tremendous Bowl, however given the timing of each, we are able to forgive the method. There is a “Maintaining with the Joneses” theme to this yr’s spots, as Tommy Lee Jones, Rashida Jones and Leslie Jones all have some enjoyable behind the wheel of some Toyota vehicles.
