The continued chip scarcity is placing a pressure on the new-vehicle market. Dealerships across the nation are reporting restricted inventories, and people fortunate sufficient to take supply of recent nameplates are asking an excessive amount of of customers desperate to get into their new automobiles.
We have reported on quite a few dealerships marking up high-demand vehicles as of late. The Ford Bronco and Mustang Mach-E generally see big worth hikes once they attain the showroom, as does the Mercedes-Benz EQS – and that is simply to call a number of.
Now, because the Kia EV6 makes its method to dealerships, the electrical crossover is already seeing its personal set of markups. One vendor particularly – McGrath Arlington Kia in Palatine, Illinois – has a brand new EV6 First Version sitting in its showroom with a ultimate asking worth of $78,875. That is almost $19,000 over the steered MSRP for the First Version mannequin in query.
Auto journalist Anthony Fongaro noticed this EV6 on the showroom flooring, snapped an image, and posted the picture to Fb. Within the picture, you possibly can see a vendor market adjustment of $12,000 – for the First Version mannequin – a obscure “inside safety pack” that prices $3,995, and a “professional pack” possibility that asks one other $2,495.
We reached out to McGrath Arlington Kia and spoke to Gross sales Supervisor Chris Duplanchic who supplied a deeper clarification as to the markup:
“Due to the restricted stock, these vehicles are considerably irreplaceable… there’s a premium on the car, however once we put a premium on a car, on this occasion, we store round at different Kia shops and make it possible for the premium is aggressive with different shops… and on high of that, it’s a First Version automobile, it’s a restricted manufacturing.”
This EV6 First Version is among the few we might discover that hadn’t been offered through preliminary pre-order (except the dealership pre-ordered this automobile immediately). The First Version mannequin is proscribed to simply 1,500 examples for the 2022 mannequin 12 months, which is probably going an enormous contributor to the markup, and except you positioned an order earlier than the top of June 2021, all of these vehicles had been rapidly accounted for.
A Kia spokesperson had this to say when reached for remark: “Sellers are impartial companies, however we do ask them to cost pretty and contemplate buyer satisfaction all through the acquisition course of.”
