To this point, 2021 is considered Ferrari’s greatest 12 months by way of gross sales. Extra importantly, being a Ferrari worker throughout that 12 months actually has its perks – bonuses totaling to a gross quantity of as much as 12,000 euros (round $13,700 with the present change charges).
Based on Reuters, the worker incentives have been related to the automaker’s record-setting gross sales efficiency. The Italian ‘Prancing Horse’ model delivered 11,155 vehicles globally, beating 2020’s numbers by 22.3 %. The corporate has additionally crushed its gross sales efficiency pre-pandemic, promoting 10.1 % higher than 2019.
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Of word, Ferrari revealed that orders have stretched into 2023. With the Purosangue SUV up for reveal this 12 months, we’re anticipating related gross sales efficiency from Maranello for 2022. For a corporation that is about to enter the realm of electrification, that is actually a good way to exit the period of pure gasoline-powered sports activities vehicles.
“We’ve the strongest-ever order e-book in our historical past, up double digits versus the prior 12 months and overlaying nicely into 2023,” Ferrari CEO Benedetto Vigna commented.
Ferrari has been significantly in demand within the EMEA area (Europe, the Center East, and Africa) with 5,492 vehicles delivered. Practically 3,000 models have been offered within the Americas, whereas mainland China, Hong Kong, and Taiwan noticed 899 new Ferrari homeowners – a 97 % development from 2020.
In its gross sales report, it has been indicated that V8-powered Ferrari fashions have been the favored ones within the vary. These vehicles noticed a 34.6-percent improve in demand, whereas V12-powered ones noticed a decline in curiosity.
Vigna shall be revealing the corporate’s future technique on a capital markets day, scheduled on June 16, 2022. He shall be prioritizing know-how partnerships although because the Italian supercar maker forays into electrification.
