Following on the heels of Nissan’s Tremendous Bowl advert, Kia has launched its personal. It focuses on the 2022 Kia EV6 and a significantly cute robotic canine. And ultimately, the EV6 saves the day.
It begins off with a seemingly sentient robotic canine caught on show in an electronics retailer, longing to be free and dwell like an actual canine. And he falls onerous for a person with a Kia EV6 that was charging in entrance of the shop. So he takes off on a dash throughout town. And simply as he nears his aim of assembly the person, his battery dies. However all isn’t misplaced. The person takes pity and plugs within the canine to his EV6 they usually go residence collectively.
It is a fairly cute industrial, particularly the canine with its big pet eyes. It makes us want that firms have been engaged on cute robotic canine as a substitute of terrifying dystopian ones that would most likely be weaponized. Then once more, when there are lots of actual canine and different animals that do not have properties, we do not precisely need robots to start out changing them. On that observe, Kia might be sharing a QR code that launches an augmented actuality app with the industrial’s canine. It is a collaboration with Petfinder to encourage folks to seek out an adoptable pet.
The industrial additionally does a pleasant job of exhibiting off one of many EV6’s particular options, the power to energy exterior gadgets off the automotive’s battery. And within the wake of winter storms and energy outages, these types of options are actually engaging. On the entire, a strong Tremendous Bowl industrial.
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