BMW Group Australia has completed 2021 on a excessive observe.
The German luxurious model accomplished the calendar 12 months with registrations of BMW and MINI fashions up 5.8 per cent (to 24,891 items) and 15.3 per cent (to 3579 items) respectively; the numbers making the BMW Group the quickest rising luxurious German model in Australia for 2021.
Mannequin highlights for BMW embrace double-digit proportion progress for 1 Sequence (+19%), 2 Sequence Gran Coupe (+39%) and three Sequence (+17%) variants, the hatch and sedan mannequin vary promoting strongly regardless of figures exhibiting that X (SUV) fashions account for greater than 50 per cent of the model’s complete gross sales quantity.
The model additionally recorded what it says is a “appreciable enhance” within the sale of electrified fashions with totally electrical BMW fashions up 198 per cent and totally electrical MINI fashions up 210 per cent on the earlier calendar 12 months (2020).
Plug-in hybrid fashions had been likewise well-liked. Gross sales of BMW badged PHEV fashions rose 96 per cent in 2021 whereas MINI PHEV fashions jumped 156 per cent.
BMW Group Australia CEO Wolfgang Buechel stated the mixed BMW Group outcomes for 2021 mirrored energy within the increasing and evolving product line-ups, model technique and talent of the supplier community to efficiently navigate the continuing challenges posed by the pandemic.
“We’re proud to complete 2021 because the quickest premium German model in Australia – a end result that comes from reaching excellence in lots of areas of our enterprise together with a dedication to delivering a memorable expertise for our valued clients,” Mr Buechel stated.
“This 12 months brings us new alternatives with our electrical car technique gathering additional tempo with new mannequin introductions and our supplier companions getting ready their services for the arrival of those thrilling new choices.
“We’re additionally delighted to implement our new company id amongst our supplier websites, which works past the brand new design. The remodelling will even embrace new processes – together with digital elements – to ship a seamless and extra handy expertise from the time clients start their analysis at house to the second they set foot in our dealerships,” he added.
Mr Buechel stated plans to revolutionise the appear and feel of BMW Group dealership websites throughout the nation is a transfer designed to raise the client expertise.
Melbourne BMW and MINI Storage would be the first metropolitan supplier to undertake the brand new company id and can open its remodelled facility within the second half of 2022, whereas Shepparton BMW would be the first rural facility and have its new web site open by March.
BMW bought 24,891 items in 2021, a rise of 1371 items (or 5.8%) on the 12 months prior. SUV fashions together with the X3 (4242), X5 (3172) and X1 (2986) proved exceptionally well-liked, the stalwart 3 Sequence sedan likewise robust with 3982-unit gross sales.
In the meantime, MINI bought 3579 autos throughout the 2021 calendar 12 months, a rise of 474 autos (or 15.3%) on the previous 12 months. In style fashions throughout the MINI line-up embrace the Hatch (1866) and Countryman (1148).
