For those who’re planning to observe a film on Channel 4 over the subsequent 12 months, it’s greater than probably that you just’ll change into conversant in the all-new Hyundai IONIQ 5.
Hyundai Motor UK is bringing to life its largest ever TV sponsorship cope with new inventive that transforms on a regular basis metropolis scenes into cellular cinematic experiences, powered by IONIQ 5.
The primary mannequin in Hyundai’s EV-exclusive IONIQ sub model, IONIQ 5, options in an 11-part sequence of idents, highlighting the modern commonplace inside options of the all-electric automotive.
Every one features a particularly commissioned soundtrack by award-winning composer and producer, Anna Meredith, 2020 shortlisted artist of the Hyundai Mercury Prize.
Utilizing distinctive Automobile-to-load (V2L) expertise that includes on IONIQ 5 fashions, Hyundai plugged a conveyable projector into the automotive and pointed it out the passenger window to have fun iconic cinematic genres.
From a cowboy cantering alongside the facet of a street to a flying saucer touchdown down the facet of a tower block, the projections have been filmed for actual and enhanced in post-production. Aside from the projector, no modifications have been made to the automotive when capturing the footage.
