COMPETING in what has develop into the most important automotive market phase on the planet – medium SUVs – is not about making use of the ‘elevate and separate’ philosophy to a medium sedan.
To actually succeed, you want an aspirational car that fits each function and suits each value level, whereas additionally being future-proofed towards altering purchaser expectations.
Toyota’s present RAV4 has proven that in the event you construct the zeitgeist – a hyper-efficient, massively succesful, cutting-edge medium SUV – then patrons will clamour for it like by no means earlier than.
In that context, Hyundai’s all-new medium SUV – the fourth-generation NX4 Tucson – must carry patrons to the yard. If the brand new Tucson has any hope of reining in its chief Japanese rivals (RAV4 and Mazda’s CX-5), then it will need to have influence.
As soon as each variant and drivetrain possibility turns into out there, the brand new Tucson might be robust to disregard. However does the volume-selling 2.0-litre front-wheel drive – anticipated to make up 60 per cent of whole quantity – ship sufficient of a expertise story to satisfy Hyundai’s upmarket aspirations, significantly in gentle of the very fact there might be no hybrid model out there in Australia for the foreseeable future?
