5 lengthy years after Suzuki left the Malaysian market, the plucky Japanese carmaker is again, this time beneath a brand new custodian. That’s proper – after promoting off its Peugeot and Kia franchises, Naza is again within the mainstream automotive sector, representing the model beneath subsidiary Naza Jap Motors. Suzuki would be the Malaysian conglomerate’s first Japanese model.
The corporate will launch the primary of its two preliminary fashions as quickly as this month, and whereas it hasn’t confirmed the identities of the vehicles it will likely be bringing in, we now have been advised that they would be the newest Swift Sport and Jimny. Each of them are at the moment being introduced in from Japan by gray importers at inflated costs and it stays to be seen if Naza can provide them at extra affordable charges.
Suzuki’s first flagship 3S showroom will probably be positioned in Naza Automall PJ, utilising over 3,000 sq ft of area and that includes a “vivid and vibrant surroundings together with some interactive factors.” The brand new seller will solely be authorised to service new-generation fashions, possible that means that those that personal older Suzukis will proceed to be dealt with by Proton sellers, as per the association after the earlier exit.
“It brings us nice honour to have the ability to work with a Japanese automotive large that efficiently captured the hearts of Malaysian customers throughout its years within the Malaysian market,” mentioned Naza group government chairman and CEO SM Nasarudin SM Nasimuddin. “The crew at Naza Jap Motors is dedicated to make sure we construct on the sturdy fame Suzuki has established by offering high quality merchandise which are dependable, fascinating and cheerful.”
Suzuki senior managing officer and government normal supervisor of world car advertising and marketing Kinji Saito added, “We’re delighted to return to the Malaysian market with the Naza Group as our distributor. Our expertise with the Malaysian market has been pleasant as a result of enormous acceptance from our clients, and we vastly recognize the continued belief for Suzuki. We’re wanting ahead to introducing our newest award profitable vehicles to those loyal Suzuki followers.”
The earlier distributor was Suzuki Malaysia Vehicle, a subsidiary of DRB-Hicom. Suzuki left the market on account of a now-lapsed collaboration with Proton, which gave us the Ertiga MPV.
