 |
Newest diamond – revealed on 5 Prototype is ninth iteration since 1925 |
Sizzling on the heels of Kia, Renault has redesigned its emblem – the diamond utilized by the model since 1925.
First unveiled on the Renaulution occasion in January, the brand new diamond was displayed behind CEO Luca de Meo and used on the brand new 5 Prototype.
The roll-out since then has been gradual, firstly with the New Zoe promoting marketing campaign, after which throughout social media channels.
Gilles Vidal, Renault design director, mentioned: “The diamond is without doubt one of the most recognised shapes on the planet, and on the planet of the car. It’s a easy geometric form, with a robust, highly effective id. The problem was to resume this form by giving it which means, together with new, modern values to venture the model into the longer term.”
Renault has modified its visible id 9 occasions, together with this newest revision.
The present emblem – created in 1992 and redesigned in 2015 – is being redesigned as Renault strikes into a brand new period to satisfy the challenges of a contemporary worldwide model, with a big give attention to the digital world, the automaker mentioned.
“By 2024, all the Renault vary will carry this new emblem,” added Vidal.
