Bear in mind when buying a Kia was a value-driven resolution? Effectively, these days are behind us as clients are actually paying over sticker for the Kia Telluride SUV. Suppose you possibly can stroll right into a Kia dealership to barter a very good deal on their fascinating Telluride SUV? Higher assume once more as a result of in response to CarsDirect you’d be fortunate to pay MSRP to drive one dwelling.
The Kia Telluride has been in the marketplace for over two years but Kia can not match client demand. This implies devoted clients have to struggle previous the low provide and pay over sticker to take dwelling a Telluride. The Telluride’s essential promoting level was its worth for cash primarily based on options and high quality. Prospects used to purchase Kias as a result of they’d get extra for his or her cash however that’s not true for Telluride clients who routinely pay greater than MSRP.
Now it’s not new for dealerships to markup thrilling automobiles with restricted manufacturing numbers. Ford dealerships are infamous for this observe because of their markups on F-150 Raptors, Ford Focus RS’s, Shelby Mustang GT350s, and Shelby Mustang GT500s. Though the Kia Telluride is a compelling product, let’s face it, it’s not GT500.
That’s what makes this example so fascinating. Right here we’ve a Kia SUV that’s been on sale for 2 years in one of the vital aggressive segments within the automotive business, but clients are lining up for the chance to personal one.
With a $10,000 markup on a Kia Telluride, you may simply end up behind the wheel of a better-equipped BMW or Audi. Think about listening to that ten years in the past. So, from the darling of shoppers on the lookout for a deal to a standing image in restricted provide, the Telluride has remodeled the Kia buying expertise.
