Peugeot has revealed a very new emblem impressed by its heritage. The upcoming new 308 hatchback would be the first automotive to put on the brand new badge. The brand new mannequin might be unveiled this 12 months as a radical reinvention of hatchback.
- The brand new emblem is a 2D lion emblem, emblazoned on a shield-shaped
- It’s much like the retro-styled badge seen on the e-Legend idea
- By 2023 all Peugeot vendor websites might be fully rebranded
New Peugeot emblem design
The design is acquainted from 2018’s retro-styled e-Legend idea and incorporates a two-dimensional interpretation of the model’s trademark lion emblem, emblazoned on a shield-shaped background.
It has been proven following Peugeot’s current integration into the new Stellantis auto big, however CEO, Linda Jackson, mentioned it had been in improvement “since earlier than we even began fascinated about Stellantis”. In 2020, Peugeot celebrated its 210th anniversary and claims to be “the world’s oldest surviving vehicle model”.
The brand new emblem will first seem in Peugeot’s promotional materials and at dealerships, earlier than being rolled out to manufacturing autos within the coming months. By the top of 2023, all vendor websites might be fully rebranded.
Peugeot emblem: transient background
It’s the eleventh emblem for use by the French marque since 1850 and might be rolled out as a part of Peugeot’s transition to electrification. By the top of 2021, the model plans for 80 p.c of its European gross sales to be electrified fashions, and one hundred pc by 2025.
Peugeot e-Legend idea: affect on new emblem
A retro design language was chosen for the brand new branding, Peugeot mentioned, to “have a good time the idea of ‘time’ and residing within the second”. It makes references to each Peugeot’s heritage and future, the model claimed, very like the e-Legend, which paired a high-output electrical powertrain with styling impressed by the 1968 Peugeot 504 Coupé.
There stays no indication that Peugeot plans to place the idea into manufacturing, even regardless of the roll-out of its distinctive badge, however components of its exterior design and inside structure will possible affect future manufacturing fashions.
Peugeot: relevance to India
The Peugeot model had been launched in India again within the 90s when it bought the 309 sedan, and PSA its mum or dad firm known as off an try and relaunch Peugeot in India in 2011. Whereas Peugeot doesn’t at present promote fashions in India, its PSA sister model – Citroen, is all set to enter our market with the C5 Aircross SUV within the coming weeks. Citroen will comply with this with a bunch of regionally manufactured fashions beneath the corporate’s C-Cubed programme. The primary of those made-in-India Citroens might be a compact SUV, codenamed C21.
