GIRARD-PERREGAUX has been introduced as official watch associate of luxurious British automotive producer, Aston Martin. The Swiss model is without doubt one of the oldest names in watchmaking, recognized for making peerless exemplars of haute horlogerie.
The race in opposition to the clock has captivated followers of motor sport for greater than 100 years whereas the measurement of time has challenged watchmakers all through historical past. The similarities between each domains are clear to see.
Aston Martin and Girard-Perregaux have been based by visionaries with an innate ardour of their respective fields. Aston Martin was born in 1913 by Lionel Martin and Robert Bamford, whereas Girard-Perregaux can hint its origins to 1791.
The now-legendary Aston Martin DBR1 (1956), a automobile made for aggressive racing, was a precursor for a few of the marque’s most well-known heritage ‘DB’ street automobiles. it represents what is certainly the best hour of designer Frank Feeley’s work.
Its form stays one of the crucial stunning and swish of all time. Furthermore, the design incorporates a key purposeful attribute, the aspect air vent, which stays a key purposeful and visible attribute of Aston Martin autos to today.
Equally, when Girard-Perregaux launched its now-famous Tourbillon ‘with three gold bridges’ in 1867, it reworked three purposeful parts, typically hidden from view, into enticing aesthetic options.
With the appearance of this watch, the as soon as invisible was intentionally made seen. All through its 230-year historical past, the Swiss watch maker has demonstrated its creativity, typically taking part in with completely different shapes.
And whereas each organisations have amassed a wealth of abilities and traditions, they proceed to look forward, with each companies embracing this progressive mindset of steady enchancment and the pursuit of superior efficiency.
“The true great thing about partnerships resembling this one is that, though we share very comparable core values, the 2 manufacturers can study an awesome deal from each other,” Aston Martin Lagonda CEO Tobias Moers stated.
“Girard-Perregaux is a prolific innovator in the usage of supplies and new expertise. We each create extremely fascinating luxurious merchandise which are fantastically designed, ship a strong efficiency and exhibit flawless execution.”
As a part of the partnership that can see the 2 manufacturers collaborate on upcoming restricted version timepieces, Girard-Perregaux branding will function on the Aston Martin Cognizant Formulation One workforce automobiles, with the primary watch to be revealed later this 12 months.
F1 workforce boss Otmar Szafnauer described the announcement as the approaching collectively of a wealthy historical past, a wonderful heritage, and a relentless devotion to the pursuit of premium high quality mixed with excessive expertise.
“On the racetrack, time, too, is of the essence. Formulation One and Aston Martin Cognizant Formulation One Crew particularly, will show themselves to be respectively a unbelievable promotional platform and an excellent advertising and marketing associate for Girard-Perregaux,” he stated.
“2021 is a crucial 12 months for each Girard-Perregaux and Aston Martin. We’re celebrating an astonishing 230 years of watchmaking, while Aston Martin celebrates its return to Formulation 1 as a works workforce for the primary time in over 60 years,” Girard-Perregaux CEO Patrick Pruniaux added.
“We’ve a lot to have fun so uniting our worlds to create one thing particular is the proper approach to acknowledge and admire these milestones.”
