It’s feeling increasingly like Acura goes via a correct Renaissance. With recent merchandise just like the 2021 TLX and 2022 MDX, the corporate is seemingly getting its mojo again, seeking to tackle its rivals with a bit extra warmth. However how precisely ought to the automaker perform this process? Properly, with extra SUVs, after all – a minimum of in line with its vendor community.
In an interview with Automotive Information, Acura Vendor Nationwide Advisory Board consultant John Connelley wasted no time attending to the core of what vendor franchises need:
“Once you take a look at the MDX and RDX and also you see these gross sales, they’re persistently promoting 50,000 to 60,000 per yr, and folks love and belief them yr after yr. Acura has a lot fairness of their SUVs that it might make full sense to have each a crossover that will slot beneath the RDX and slot above the MDX. I believe there’s loads of room there for that.”
Acura’s two SUV choices are the undisputed bread and butter of the lineup, the RDX and the MDX. The duo hogs an awesome majority of gross sales. The query is whether or not or not there’s room for 2 extra.
Firms like Mercedes, BMW, and Volvo had had big success with their smallest crossover choices. If Acura constructed one thing GLA-sized to fit in beneath the RDX, we’d think about the same success story. Most significantly, such a automobile is a good way to courtroom youthful consumers into the model for the primary time.
After which there’s the matter of a flagship SUV, which is an area made extra aggressive not too long ago with the superb BMW X7 and Mercedes GLS. With ongoing rumors of a brand new Lexus flagship on the horizon, a full-size Acura SUV might make extra sense than ever earlier than.
The Honda/Acura duo is one which likes to play issues secure, making calculative strikes with out an excessive amount of threat. So whereas we’d be shocked to see an expanded lineup within the rapid future, a long-term rollout isn’t out of the query. In the intervening time, we’ve been raving about the latest merchandise, so any new automobile carrying an A badge is a welcomed one.
