Final yr, Ford slashed the value of the entry-level EcoBoost by $490 to only below $20,000 earlier than vacation spot, matching the crossover’s beginning value for the 2019 mannequin yr. Now, for 2021, a number of the trim ranges are as much as $200 costlier and oddly sufficient, the automaker says the value improve is “to maintain the Ford model aggressive and aggressively positioned.” Extra importantly, there’s a beneficiant low cost forward of Presidents’ Day however we’ll get to that in a minute.
First, the MSRP sticker. A letter despatched not too long ago to sellers and obtained by CarsDirect reveals the bottom 2021 EcoSport S continues to value $21,240 with vacation spot, matching the entry-level price ticket for 2020. In case you go for the SE mannequin although, it’ll set you again $105 greater than earlier than. The SES and Titanium grades are respectively $160 and $200 costlier than earlier than.
Nevertheless, till the top of March, the 2021 EcoSport will probably be offered with incentives of as much as $3,750 relying on the state. If you’re advantageous with getting the earlier mannequin yr – and there’s actually no cause to not be – you may get financial savings of as much as $6,250, representing a 25 % low cost from the MSRP in some states. CarsDirect studies that the most cost effective EcoSports will be discovered for as little as $15,000 earlier than taxes and costs.
With 60,545 deliveries in america final yr, the EcoSport is nowhere close to the nation’s best-selling fashions. The 2020 outcomes had been 6 % decrease than what the crossover registered in 2019 and put the EcoSport at sixth place within the subcompact SUV section behind the Subaru Crosstrek, Chevrolet Trax, Honda HR-V, Hyundai Kona, and Jeep Renegade. In line with knowledge from CarSalesBase, the primary month of 2021 is trying good for the mannequin with 4,382 deliveries versus 3,363 in January 2019.
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