Kia introduced an replace to its Plan S technique for its future enterprise on the 2021 CEO Investor Day, held digitally at the moment in Seoul. The replace to its mid- to long-term roadmap was introduced by Ho Sung Music, president and CEO of Kia Company.
“Kia is being reborn in 2021 with a brand new brand, new design, and new company title,” mentioned Music. “Kia will rework right into a model that excites and conjures up clients with revolutionary mobility experiences.”
The renewed ‘Plan S’ technique is underpinned by three core pillars: advancing electrical automobile (EV) transition, strengthening purpose-built automobile (PBV) enterprise and increasing future mobility providers.
Advancing EV transition
By 2030, eco-friendly automobiles similar to EVs, HEVs and PHEVs will make up 40% of all Kia gross sales with an annual goal of 1.6m items. As a part of this, the automaker goals to develop EV gross sales to 880,000 items in 2030 and develop into a high international vendor.
Beginning with the launch of its first devoted EV later this 12 months, Kia will strengthen its EV lineup by 2026 with 11 new fashions – seven devoted EVs constructed on the Electrical-International Modular Platform (E-GMP) structure, and 4 primarily based on current ICE derivatives.
EVs constructed on E-GMP purpose to set new benchmarks in All-Electrical Vary (AER), driving efficiency, inside house, and tech software. The EVs will perform as good units with expanded software of Audio Video Navigation Telematics (AVNT), Over-the-Air (OTA) and Characteristic on Demand (FoD) providers.
The primary devoted EV from Kia, codenamed CV, might be featured with HDA2 (Freeway Driving Help Stage 2) know-how. Beginning in 2023, Kia EVs might be outfitted with Freeway Driving Pilot (HDP), a vital autonomous driving Stage 3 growth.
Additional product particulars and efficiency specs for the CV might be revealed subsequent month.
Strengthening PBV enterprise
Kia will unveil its first purpose-built automobile (PBV) in 2022, with additional PBVs to be launched in keeping with market wants. The corporate is focusing on annual gross sales of 1m items by 2030 to develop into a world chief in PBVs. To this finish, Kia will develop quite a lot of specialised automobiles primarily based on its PBV-dedicated skateboard platforms.
Kia plans to additional broaden its PBV enterprise by means of open innovation by cooperating with different corporations to develop micro/giant board platforms for unmanned supply and e-commerce sectors. The corporate may also advance its personal extremely scalable small board platforms and applied sciences for the reason that firm expects market demand for these providers to extend globally.
Increasing future mobility providers
Kia’s mobility providers will acquire a aggressive edge by rigorously focusing on and specializing in core areas.
Within the business-to-consumer area, Kia will broaden current providers. In Spain, the corporate’s flagship car-sharing service Wible might be expanded with Wible Mas and Wible Empresas (tentatively named). The automotive usership service KiaMobility, which was launched in September final 12 months as a pilot mission in Italy and Russia, may also launch in extra European markets.
Within the business-to-government and business-to-business, Kia will launch an EV-based service that mixes subscription and car-sharing. Underneath this new mobility service idea, automobiles might be used for enterprise on weekdays and rented by people on the weekends.
The subscription programme Kia Flex, which was launched in Korea in 2019, will launch a worldwide model later this 12 months beneath the title Kia Subscription. The service might be operated by Sixt Leasing, which was acquired by Hyundai Motor Group final 12 months, and the automobiles might be supplied by regional associates and sellers.
