Mercedes-Benz Malaysia (MBM) strengthens its dedication to increase its luxurious and efficiency portfolio this 12 months. In a press launch that recaps the 12 months 2020 for the corporate, MBM says that it intends to supply fascinating and progressive merchandise, leveraging its power as a luxurious model, and in addition to develop native financial worth.
Going digital is a principal push, and the principle pillar right here is its digital showroom that permits prospects to browse vehicles on-line. Accessible for each new and Mercedes-Benz Licensed pre-owned vehicles, prospects can seek for inventory availability, calculate financing choices and immediately request a quote from their most popular seller, all on-line.
“2020 positioned nice calls for on us as a society. Regardless of the challenges, the state of affairs additionally offered us with a possibility to be extra resilient and agile on this new technology-led surroundings. Whereas the security and of our prospects is our high precedence, we discover progressive methods to optimise our choices. The digital showroom is an instance of our pursuit in steady digitalisation effort to carry one of the best experiences for our prospects,” stated Claus Weidner, MBM’s president and CEO.
“We wish to guarantee our new and current prospects that we’re with them all through their possession. Now we have accelerated most of our efforts to mix bodily and digital touchpoints for a seamless buyer journey. From dealerships with luxurious model presence to digital launches and digital showroom – it’s all now simply accessible from anyplace. This new and improved presence is supposed to simplify processes and improve our model expertise by leveraging information and know-how on this period,” added Michael Jopp, MBM’s VP of gross sales and advertising and marketing.
With the digital showroom, prospects start their order course of at house. Inventory availability is displayed inside the search standards on the chosen dealership. Customers can ask to “Request for Quote” or “Contact Me” and a quote will probably be generated for the precise car, together with a devoted gross sales agent. The Monetary Companies Widget offers a month-to-month finance quote primarily based on the precise automotive worth.
In 2020, MBM digitally launched a few fashions. New additions to the vary embody the Mercedes-AMG compact trio of the A 35, A forty five S and CLA 45 S; the GLB SUV (three variants) and the second-generation GLA (two variants). The massive GLS SUV and GLE Coupe additionally made their entry final 12 months.
MBM’s CKD regionally assembled vary spans 13 variants from 5 mannequin strains – C-Class, E-Class and S-Class sedans, GLC and GLC Coupe SUVs, in addition to two Mercedes-AMG fashions, the C 43 and the GLC 43 Coupe. The corporate is aiming to increase its CKD footprint with plans to localise further fashions within the compact automotive and SUV phase this 12 months. The compact automotive and SUV in query may very well be the A-Class and GLA, or the GLE.
Final 12 months, Mercedes-Benz unveiled newly-renovated dealerships in Alor Setar (Cycle & Carriage Bintang) and KL metropolis centre (Hap Seng Star), which options the primary of its form Mercedes-Benz Life-style Equipment and Assortment Boutique. Regardless of the pandemic, after gross sales noticed over 140,000 automobiles return in 2020, supported by choices equivalent to Specific Service, Drop&Go, Door-to-Door, Star Cell, and the implementation of Mercedes-Benz Star Defend Programme. Additionally launched was the Mercedes-Benz Unique Tyre Programme.
Mercedes-Benz has been doing a superb job in coaching expertise through its Advance Trendy Apprenticeship Programme over time, and final 12 months noticed the commencement of one other 54 apprentices, making it over 940 graduates because the programme began.
Upon completion, college students will obtain three certifications; Mercedes-Benz Automotive Mechatronic Coaching Certificates, Mercedes-Benz Certified Upkeep Technician Certificates, and the Nationwide Twin Coaching System Certificates, equal to the Malaysian Abilities Certificates Degree 3 (SKM 3). Graduates are rewarded with a four-year employment.
Mercedes-Benz Companies Malaysia (MBSM) has a superb 12 months, financing greater than 50% of all Mercedes-Benz automobiles bought by authorised sellers in Malaysia and reaching a concrete servicing portfolio of RM2.27 billion. It recorded new contracts value over RM717 million and launched new merchandise Star Defend and Star Defend Plus.
Shifting ahead, MBM plans to “unlock the complete potential of its distinctive sub-brands” – referring to AMG, Maybach and G-Class – and have a renewed give attention to luxurious, “making it (luxurious) an integral a part of its product, buyer interactions and digital know-how”.
“We’re cautiously optimistic concerning the auto trade’s restoration in 2021. Geared with our complete customer-centric technique, we’re assured it is going to be an attention-grabbing journey as we innovate new methods we talk and conduct companies sooner or later along with our companions,” stated Weidner.
