The place’s the 2021 Ford F-150 Raptor Supercab? Nicely, it’s not coming based on a latest interview with Ford at Ford Authority. There aren’t any unusual engineering causes or provide chain issues. As an alternative, Ford clients made this choice all on their very own since no one purchased the earlier era Raptor in Supercab configuration. In terms of constructing a worthwhile group you sometimes cease promoting the merchandise the shopper merely doesn’t need.
It’s no secret that the Ford F-150 Raptor is a luxurious product. When buying a truck for work, no one wants over a foot of suspension journey and a Baja mode. As an alternative, the F-150 Raptor is an aspirational buy for many who love Ford merchandise and vans. These clients should afford the Raptor’s steep beginning worth of round $60,000, which suggests each ounce of usability helps justify this luxurious buy.
With the enterprise case as clear as day, it was a no brainer for Ford to kill off the much less sensible Raptor Supercab and provides clients the 4 full doorways of the Supercrew that they favor. There could also be a small subset of Raptor Supercab lovers who will miss the smaller F-150 Raptor providing, however Ford can’t run a multi-national company catering to minute markets that don’t justify a enterprise case.
When you’d choose a smaller off-road succesful truck, then one thing just like the Jeep Gladiator, Chevy Colorado ZR2, and upcoming Ford Ranger Raptor will fill the void. There’s no denying the significance of market segmentation, nonetheless, you have to be certain that your segments are justified. For the potential F-150 Raptor house owners who’re disinterested within the Supercrew F-150 Raptor, Ford can finally provide them the smaller Ranger Raptor, or direct them to their used automotive lot.
