Mumbai: Bharat Petroleum Company Ltd (BPCL) expects to develop its buyer base 10-fold to 1 million underneath a brand new buyer loyalty marketing campaign, stated a senior firm official. The brand new marketing campaign ‘Get 100X Bonus Petromiles’ underneath its programme ‘SmartDrive’ will supply prospects advantages like further bonus reward factors on every transaction of gas buy by way of a scratch card within the SmartDrive App, it stated in a press release. The marketing campaign is open until March 31, it added.
At present, the state-owned firm has a buyer base of 1 lakh with over Rs 20 crore value of month-to-month transactions underneath its present ‘Sensible Drive’ programme, it added.
“We’re excited to take a step additional in strengthening the digitisation course of whereas making certain client security and belief with our model.
“We’re dedicated to delivering revolutionary options to our prospects whereas including worth to our enterprise,” BPCL Government Director (Retail) P S Ravi stated whereas launching the marketing campaign on its forty fifth Basis Day on Sunday.
