In 2020, PSA Group’s closing full yr earlier than the Stellantis merger with FCA, the French automaker’s gross sales recovered strongly within the second half of the yr (up 40% vs H1; full yr whole worldwide 2.5m) and closing quarter market share rose quarter on quarter (+0.5pt vs Q3) with a rise for Peugeot (+ 0.1 pt year-on-year) and DS Vehicles (+0.1 pt year-on-year on the premium market), and a rebound of Opel-Vauxhall in This autumn (+0.3 pt in comparison with This autumn 2019).
“The group additionally managed to maintain a powerful place in its primary market with France growing barely its market share in 2020 (+0.14 pt),” the automaker stated in an announcement.
The group stated it had remained “targeted on CO2 efficiency” and met European targets in 2020, “as dedicated”.
It additionally complied with its CO2 aims each on the optimisation of ranges when it comes to ICE emissions and on the expansion of LEV gross sales (120,000 registrations in 2020).
Market share in Center East and Africa gained 2.1% at 7.2%. In a market off 14%, regional deliveries elevated 21% yr on yr to 201,000 models. Market share rose in Egypt (+3.8 pts), Turkey (+1.4 pt) and Morocco (+0.7 pt). Regional enterprise was prolonged to spice up gross sales with new importers in GCC (Gulf Cooperation Council) and sub-Saharan international locations.
Group footprint within the area elevated with Kenitra plant capability doubled and the manufacturing launch of the Citroen Ami.
After a difficult first half, China gross sales grew month-on-month from September onwards and final month was on par with December 2019.
A brand new DS enterprise mannequin sees a completely owned subsidiary “targeted on execution with vehicles both imported or regionally manufactured”.
DS9 shall be launched within the first half of 2021.
Latin American markets had been hit badly by the coronavirus disaster (with decreases starting from 27% to 31% versus 2019) however PSA achieved sturdy gross sales restoration and was in a position to attain the next market share within the fourth quarter than in the identical interval in 2019: 2.5% versus 2.3%.
In Argentina, market share elevated from 10.1% in 2019 to 10.5% in 2020, supported by launches similar to the brand new Peugeot 208, regionally produced (Palomar) on the CMP platform, and the Citroen C5 Aircross. The Peugeot Landtrek one-tonne pickup truck was launched within the second half of 2020 in Mexico, the place group’s market share is now above 1% for the primary time.
Market share improved for the India/Asia-Pacific area final yr, regardless of a 6.6 fall in gross sales by 6.6%, beating total market decline of 18.3%.
Gross sales had been up and market share elevated from 0.7% to 0.9% within the two primary international locations – Russia and Ukraine respectively by +0.1 pt (to succeed in 0.5%) and +2.2 pt (to succeed in 8.5%).
All manufacturers contributed to this efficiency, particularly in Ukraine. The relaunch of the Opel model in Russia is underneath approach for its first full yr.
“Throughout 2020, a yr marked by the COVID disaster, our groups all around the world confirmed their combating spirit and continued to supply clear, secure and inexpensive fashions to our prospects, to make sure their freedom of motion. Being compliant in the direction of European CO2 targets from Day One is on the idea of our moral dedication. Earlier than beginning the brand new journey with Stellantis, I might wish to congratulate the entire groups for these achievements,” stated chairman Carlos Tavares.
By the tip of 2021, PSA’s electrified vary will include 23 fashions, with six new electrified autos coming in the course of the yr.
PSA stated 2020, a “yr of disaster”, was additionally a chance to develop e-selling. With a median of 4,000 gross sales per thirty days in the course of the second a part of the yr, the group bought 40,000 autos, together with all vehicles bought to workers and all Citroen Ami, in three European international locations.
Group goal is 100,000 digital gross sales in Europe by the tip of 2021.
