NZ Sales: Kiwi market down 23 per cent in 2020

THE New Zealand automotive sector has completed 2020 some 23 per cent down on the earlier 12 months’s figures with 119,398 new autos being registered final 12 months in comparison with the 154,479 recorded in 2019.

Regardless of the 35,081-unit downturn – largely attributable to the COVID-19 pandemic – Motor Trade Affiliation (MIA) chief government David Crawford mentioned the outcome was really higher than anticipated, particularly in comparison with predictions made earlier within the 12 months.

“Though the 2020 market was down 23 per cent, the result’s a greater than anticipated again April after we have been within the depths of the COVID-19 lockdown interval, the place we thought the market could possibly be down as a lot as 35 per cent by 12 months finish,” he mentioned.

After sustaining its dominance on the prime of the tables each month apart from one, it ought to come as no shock to search out Toyota was the top-selling model of 2020 with a 17 per cent market share, equating to twenty,762 new automobile gross sales.

Ford as soon as once more trailed Toyota in second spot with a ten per cent market share (12,334 models) whereas Mitsubishi completed the 12 months in third (once more) with a 9 per cent share (10,306 models).

The triple-diamond model really outsold the Blue Oval within the last month of final 12 months, chalking up 945 gross sales in comparison with Ford’s 911, nevertheless neither have been inside a stone’s throw of Toyota’s 1602 deliveries, equating to a 19 per cent market share for December.

Mazda ended the 12 months in fourth with a seven per cent market share, edging out Kia by 126 models (8097 vs 7971) whereas Nissan secured itself sixth place with 6185 models offered (5%).

Seventh place went to Hyundai with 6048 deliveries (5%) nevertheless the Korean model was pushed all the way in which by Suzuki in eighth (5944/5%) and a defiant Holden (5931/5%) in ninth with each the Japanese and defunct Australian model getting inside 120 models of seventh.

The highest 10 was rounded out by Volkswagen which chalked up 3807 gross sales for the 12 months, sufficient to earn it a 3 per cent market share.

Whereas Toyota could have received the annual battle for general gross sales supremacy, it was Ford that had the final snigger when it comes to the best-selling automobile, shifting 7975 examples of its Ranger pick-up in comparison with 5796 of the HiLux (second-best).

The Japanese model struck again nevertheless by occupying two of the highest three spots with its RAV4 mid-sized SUV ending the 12 months in third with 5341 models offered.

Fourth place went to the Mitsubishi Triton with 3687 new examples registered all year long.

Not solely was the Sportage Kia’s best-selling mannequin of 2020 however the fifth-best promoting mannequin general with 2907 models shifted whereas its smaller stablemate, the Seltos, occupied sixth place with 2611 gross sales.

Mazda’s CX-5 completed the 12 months in equal seventh, tied with the Toyota Corolla on 2567 models a bit, adopted carefully by the Suzuki Swift in eighth (2562).

Ninth place belonged to the Holden Colorado (2487) with the highest 10 being rounded out by the Mitsubishi ASX (2477).

The mid-sized SUV section was as soon as once more the preferred with Kiwis snapping up 23,935 of the high-riding household haulers, equating to an excellent 20 per cent of the market, a share matched by the booming compact SUV section with 23,306 examples discovering houses.

Issue within the massive SUV section as nicely and we discover that 49.6 of all new automobile gross sales in New Zealand final 12 months have been SUVs.

Given they occupy three of the highest 4 best-selling fashions, it shouldn’t come as a lot of a shock to search out the 4×4 pick-up section was the third hottest (18,405/15%).

Whereas 2020 ended on a barely higher gross sales word than anticipated, 2021 is off to a lower than ultimate begin because the trade battles towards ongoing inventory constraints of volume-selling fashions nevertheless the MIA says it expects the state of affairs to ease because the 12 months progresses.

High 10 Manufacturers 2020

High 10 Fashions 2020

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