Citroën is about to start its India innings with ten of its distinctive La Maison dealerships that can be unfold throughout India. These dealerships are being readied in preparation of the market unveil of the Citroen C5 Aircross which is due in February 2021.
- The primary La Maison can be opened in Ahmedabad
- La Maison may even open in Delhi, Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, Bangalore, Chennai and Cochin
- The India-spec Citroen C5 Aircross SUV can be unveiled on February 1, 2021
What’s La Maison Citroen?
La Maison Citroen when translated means the ‘dwelling of Citroen’ and it’s basically the model’s tackle a brand new format for dealerships. This type of dealership makes use of wooden and heat earthy tones that are accented by brilliant highlights to create an inviting and comfy environment for patrons.
For its Indian showrooms, Citroen will equip the La Maison dealerships with massive glass facades and large vertical screens designed to draw passer-by’s. These dealerships may even function an in depth 3D Configurator that can enable prospects to undergo all of the automobile’s particulars and choices provided by Citroen with a view to configure their automobile within the method of their selecting.
As Citroen desires to make the La Maison dealerships expertise distinctive, all their dealerships may even have one classic mannequin on show along with the show vehicles. The model hopes this may assist showcase its heritage to the shoppers. Moreover, one of many screens within the showroom will give prospects entry to Citroen’s digital museum.
The Citroënist Café may even enable prospects to return, loosen up and have a espresso on the dealership – furthering La Maison’s consolation quotient. There may even be an space only for deliveries, to make the acquisition and handover expertise a bit extra particular.
The place will the primary 10 Citroen dealerships be positioned?
The primary part of La Maison dealerships will encompass ten showrooms that can be positioned in main cities throughout India, together with Ahmedabad, Delhi, Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, Bangalore, Chennai and Cochin.
The first La Maison Citroen in India is sort of full and is a 4,000 sq.ft. dealership positioned in Ahmedabad, which set to open within the coming weeks.
It’s also price mentioning that this idea was first unveiled in Paris in 2017 and is now current in over 100 areas worldwide. The showroom idea could be scaled up in addition to scaled down, as a result of its use of detailed configurators.
La Maison Citroen accompanied providers
Together with this new dealership system, Citroen may even present its prospects the choice of dwelling servicing of their automobiles through the ‘Service on Wheels’ initiative for added comfort and security throughout COVID instances. This can be along with Citroen’s common service centres.
One other factor the carmaker will provide all its prospects, can be pan-India highway aspect help (RSA) with a view to give them peace of thoughts.
Citroen fashions deliberate for India
The primary mannequin Citroen plans to launch in India is the C5 Aircross premium SUV, which is about to be unveiled on February 1, 2021. The Citroen C5 Aircross can be dropped at India as a CKD and can be provided with a 180hp, 2.0-litre diesel engine paired to an 8-speed computerized gearbox. We count on the C5 Aircross to be priced upwards of Rs 30 lakh (ex-showroom).
Subsequently, Citroen will introduce quite a few fashions primarily based on a brand new platform, with excessive ranges of localisation beneath the ‘C-Cubed’ programme. These fashions are anticipated to be the model’s quantity sellers, and we’ve got already seen fashions just like the codename C21 compact SUV being examined in India.
Additionally see:
Citroen C5 Aircross India trial manufacturing begins
No diesel in Citroen’s mass market vary for India
Citroen testing 1.2-turbo petrol engine in India with Berlingo MPV
Merged FCA-PSA group to be known as Stellantis
