Not too long ago, Kia revealed an all-new company brand, together with a brand new model slogan, because it undertook a world rebranding train. The brand new Kia brand – designed to resemble a handwritten signature – will quickly be rolled out on the model’s automobiles globally, and we will now verify this new brand can be launched in India by the center of 2021.
- Seltos, Sonet to get new Kia brand first
- All-new MPV to comply with in February 2022
- Kia world line-up to have 7 devoted EVs by 2027
Kia Sonet, Seltos to debut new brand in India
It’s the Kia Seltos midsize SUV and the Kia Sonet compact SUV that would be the first fashions in India to sport Kia’s new brand. Each SUVs are anticipated to ditch the outgoing brand in favour of the brand new one by the center of 2021. The Sonet has made its presence felt in India’s burgeoning compact SUV area since its launch in September final 12 months, whereas the Seltos – Kia’s debut mannequin in India –was the second highest-selling SUV within the nation in 2020.
The brand new brand may also be seen on Kia’s upcoming midsize MPV, which is ready to reach by February 2022. Anticipated to match the Mahindra Marazzo on the scale entrance, this new MPV is more likely to borrow options and 1.5-litre petrol and diesel engines from the Seltos.
Kia’s new brand replaces the insignia that has basically featured on the model’s automobiles since 1994, solely receiving a gentle tweak in 2012.
Kia’s future plans revealed
As a part of the rebranding train, Kia has additionally said that it’s now aiming to transition from being a producer to a mobility options supplier. In a launch issued final week, Kia introduced it’s seeking to develop into “new and rising enterprise areas by creating revolutionary mobility services to enhance clients’ every day lives”.
Kia has additionally dropped the ‘Motors’ suffix from its title and confirmed that its ‘Plan S’ technique is on monitor. ‘Plan S’ will see Kia deal with devoted EVs, seven of which is able to be a part of its world portfolio by 2027. The primary EV can be a coupe-crossover primarily based on the Hyundai Motor Group’s new Electrical-World Modular Platform (E-GMP) and can be unveiled quickly.
The opposite EV fashions will embrace a variety of passenger automobiles, SUVs and MPVs throughout a number of segments, and Kia can be gearing as much as produce what it refers to as‘Function-Constructed Autos’ (PBVs) for company clients. Constructed on versatile ‘skateboard’ platforms with modular our bodies, these will beride-sharing automobiles and supply automobiles. Kia has partnered with corporations Canoo and Arrival to supply these PBVs, demand for which is ready to rise five-fold by 2030, in accordance with Kia.
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Additionally see:
Kia drops ‘Motors’ suffix and plans transfer to mobility options supplier
Kia Sonet overview, street take a look at
