January 18, 2021
New gross sales document secures BMW M GmbH’s market management within the efficiency and high-performance vehicle phase.
Munich. With one more new gross sales document, the BMW M GmbH continued to develop additionally within the 2020 fiscal yr. Regardless of the consequences of the Corona pandemic in the marketplace, it was attainable to extend the variety of BMW M cars bought by 6 p.c to 144,218 models. Due to this end result, the subsidiary firm of the BMW Group with the standing of an impartial firm has considerably strengthened its market management inside the aggressive setting first gained in 2019. “The truth that we had been capable of conclude this exceptionally difficult yr with but an extra document is nice validation of our constant development technique,” says Markus Flasch, chairman of the board of the BMW M GmbH. “We may be significantly happy with the truth that we had been in a position not solely to defend our market dominance as essentially the most profitable supplier of efficiency and high-performances cars, but additionally to have even expanded it.”
The additional enhance in gross sales figures was due, inter alia, to the profitable market launch of the fashions BMW X5 M (mixed gas consumption: 13.1 – 12.6 l/100 km in keeping with WLTP, 13.0 – 12.8 l/100 km in keeping with NEDC; mixed CO2 emissions: 298 – 287 g/km in keeping with WLTP, 296 – 287 g/km in keeping with NEDC) and BMW X6 M (mixed gas consumption: 13.4 – 13.1 l/100 km in keeping with WLTP, 13.1 l/100 km in keeping with NEDC; mixed CO2 emissions: 305 – 300 g/km in keeping with WLTP, 301 g/km in keeping with NEDC). With V8 energy models delivering as much as 460 kW/625 hp, BMW M cars from the Sports activities Exercise Car and Sports activities Exercise Coupe phase provide a very attribute high-performance expertise. Likewise, the particular version mannequin BMW M2 CS (mixed gas consumption: 10.1 – 9.2 l/100 km in keeping with WLTP, 10.4 – 9.4 l/100 km in keeping with NEDC; mixed CO2 emissions: 229 – 210 g/km in keeping with WLTP, 238 – 214 g/km in keeping with NEDC), which serves as the premise for a brand new competitors automobile from BMW Motorsport, has additionally obtained a constructive response. Within the high-performance mannequin sector alone, it was attainable to extend the variety of worldwide deliveries by 4 p.c vs. the yr 2019.
Furthermore, it was predominantly the efficiency cars developed for the brand new BMW 3 Collection and the brand new BMW 4 Collection that helped enhance the gross sales of the BMW M GmbH so decisively. With highly effective straight six-cylinder petrol and diesel energy vegetation, particular suspension tuning and stand-alone design options, the top-of-the-range provide for the BMW 3 Collection Sedan, the BMW 3 Collection Touring and the BMW 4 Collection Coupe additionally ensures that attribute M expertise within the premium mid-range phase, coupled with unrestricted suitability for on a regular basis use and lengthy distances.
Rising demand in all related markets.
Expertise transferred from motor racing, exactly coordinated options within the areas of drive techniques, suspension, aerodynamics, inside design and operation in addition to the ensuing genuine character of BMW M cars, create a fascination, which continued in 2020 to captivate an rising variety of performance-oriented prospects all through the world. For instance, within the USA, crucial marketplace for BMW M cars, in addition to in China, new information had been achieved. In each Russia and Korea, it was attainable to extend gross sales by greater than 60 p.c, and in Italy by 47 p.c. And within the UK, too, the variety of autos delivered exceeded our expectations. “We discover a steadily rising demand in all related markets for BMW M cars,” explains Thomas Felbermair, head of Gross sales and Advertising at BMW M GmbH. “Due to this and due to the engagement of our sturdy supplier community, we now have been outstandingly profitable in dealing with the challenges posed by the pandemic.”
Able to go: BMW M5 CS, BMW M3 Sedan and BMW M4 Coupe.
Trying in the direction of the long run, the preliminary focus shifts to the world premiere of the BMW M5 CS, which is able to happen in January 2021. A particular version of the BMW M5 will then be obtainable for the primary time – with excellent efficiency and unique motorsport traits. Following that, the primary focus will probably be in the marketplace launch of the brand new BMW M3 Sedan beginning in March 2021 (mixed gas consumption: 10.6 – 10.3 l/100 km in keeping with WLTP, 10.8 l/100 km in keeping with NEDC; mixed CO2 emissions: 241 – 236 g/km in keeping with WLTP, 248 g/km in keeping with NEDC) and the brand new BMW M4 Coupe (mixed gas consumption: 10.5 – 10.3 l/100 km in keeping with WLTP, 10.8 l/100 km in keeping with NEDC; mixed CO2 emissions: 240 – 235 g/km in keeping with WLTP, 248 g/km in keeping with NEDC). The 2 high-performance cars symbolize the essence of that unmistakable M feeling. Instantly after their world premiere, the brand new mannequin technology aroused eager curiosity across the globe.
In future, the needs of the M Neighborhood will probably be fulfilled by extraordinary variety: Every variant with basic guide shift will probably be complemented by a Competitors mannequin that includes an 8-speed M Steptronic transmission with Drivelogic. Furthermore, in the summertime of 2021, the four-wheel drive system M xDrive will probably be added for the primary time to the drive portfolio for the BMW M3 and the BMW M4. And the BMW M4 Convertible will even be launched in time for the nice and cozy season. Alternatively, the primary BMW M3 Touring remains to be present process the sequence growth course of.
A look into the long run: continued development, new M feeling by means of electrification, and an anniversary.
“It’s exceptional that it was attainable to realize the brand new gross sales document even earlier than the launch of our most essential fashions,” says Markus Flasch. “The brand new BMW M3 and BMW M4 technology presents us the promise of dynamic development in 2021 as properly.” Furthermore, he now additionally seems ahead to presenting a very new manifestation of the distinctive M feeling. Electrification will present the premise for this. Through the yr 2021, the BMW M GmbH will probably be presenting an electrically powered efficiency vehicle for the primary time.
With this setting of agenda with which the “Energy of Selection” technique has been realised inside the mannequin vary of the BMW M GmbH, and an exceptionally sturdy product vary, the corporate is heading filled with optimism for the forthcoming anniversary yr. 2022 would be the yr wherein the BMW M GmbH celebrates 50 years of its existence. Markus Flasch has already introduced “a yr filled with surprises”: “If I point out the key phrase particular version fashions, it must be clear what our prospects can look ahead to in the course of the anniversary yr.”
