BMW has mentioned it’s optimistic about prospects forward for the present yr, with progress centred on electrical fashions. It additionally outlined a technique for investing in digital processes together with digital aftersales upgrades that it mentioned could be ‘extremely worthwhile’.
BMW mentioned it expects to double gross sales of absolutely electrical autos in 2021. The introduction of the fully-electric MINI and BMW iX3 final yr shall be adopted in 2021 by the beginning of manufacturing for the fully-electric BMW iX in Dingolfing and the BMW i4 in Munich.
The BMW Group has now elevated the variety of electrified autos (fully-electric and plug-in hybrid) in its line-up to 13 fashions, accessible in 74 markets across the globe. The BMW Group plans to nearly double the variety of electrified autos it presents to 25 fashions by 2023: Greater than half of those shall be absolutely electrical.
“We’re optimistic about 2021 and look ahead to resuming our worthwhile progress, because of sturdy demand for our contemporary product line-up,” mentioned Pieter Nota, member of the Board of Administration of BMW AG liable for Buyer, Manufacturers, Gross sales. “We wish to enhance gross sales of our electrified autos by greater than half in 2021. This underlines the significance of electromobility as a serious progress driver for our firm,” Nota mentioned. The corporate additionally goals to double gross sales of fully-electric autos this yr.
BMW can be investig closely in digital gross sales and advertising and mentioned that it’s planning annual funding of triple-digit tens of millions as much as 2025 in digitalisation of gross sales and advertising.
“We shall be investing a triple-digit million euro quantity yearly as much as 2025 within the digitalisation of our gross sales and advertising and are working along with our retail companions to supply the trade’s greatest buyer expertise going ahead,” mentioned Nota. “If prospects select to share their knowledge with us, because of digitalised processes, we are able to get to know their needs and preferences higher than ever. We all know which services or products they is perhaps all for. Having this as a foundation permits us to supply a person providing, customised for them, together with all options and companies, from a single supply,” Nota continued.
BMW additionally mentioned that digital aftersales upgrades will ‘considerably contribute to extremely worthwhile non-compulsory tools enterprise sooner or later’. The BMW Group desires to considerably broaden the vary of car capabilities accessible as digital aftersales upgrades. This can make it simpler for patrons to equip their car with choices that meet their needs and particular person mobility wants.
Prospects may also be capable to activate further options, resembling driver help programs, chosen gentle and sound packages, and even suspension set-up. These options are additionally provided for a restricted time – benefiting prospects who lease or lease their car and solely drive it for a sure interval.
The corporate expects the proportion of car capabilities accessible as digital aftersales upgrades to account for a big share of its extremely worthwhile non-compulsory tools enterprise sooner or later.
