Common Motors (GM) has unveiled a brand new brand together with a brand new advertising marketing campaign because it seeks to rebrand itself as an EV-focused firm and create a “world with zero crashes, zero emissions and nil congestion”.
- New brand references GM’s new Ultium EV platform
- New advertising marketing campaign referred to as Everyone In aimed toward highlighting firm’s shift in direction of EVs
The American firm signalled its new eco focus when it reinvented the Hummer as an electrical pick-up truck on the finish of final 12 months and pledged to speculate $27 billion (Rs 1,978.57 crore) to launch 30 new EVs by 2025. Now it has enshrined this dedication in a brand new brand.
New GM Emblem
Whereas sustaining the GM acronym, the letters at the moment are in decrease case to create a “extra fashionable, inclusive really feel”. The ‘m’ has additionally been reshaped to echo the form of an electrical plug, with the blue background lightened to evoke, GM says, the “clear skies of a zero-emissions future”.
The emblem references GM’s new Ultium electrical platform that may energy the Hummer. Billed because the “basis for GM’s next-generation EV line-up,” the platform, which GM claims will ship an EV vary of as much as 725km on sure fashions, will even energy the just lately revealed Cadillac Lyriq SUV and different upcoming EVs.
Within the Hummer, the Ultium platform will produce a 0-96kph efficiency time of round 3.0sec, a functionality which GM says can be echoed in “some” future electrical fashions.
New ‘Everyone In’ advertising marketing campaign
Alongside its new brand, GM has launched a brand new advertising marketing campaign referred to as Everyone In. The brand new promotion will proceed GM’s model revamp by highlighting its imaginative and prescient to create a “world with zero crashes, zero emissions and nil congestion”.
GM chief advertising officer, Deborah Wahl mentioned, “GM has the expertise, know-how and ambition to advance a safer world for all, assist cut back emissions and speed up towards our all-electric future. Everyone In demonstrates our intent to steer, whereas inviting others – policymakers, companions, people – to play an lively position in shifting society ahead, whether or not that’s serving to to broaden infrastructure, advocating for progress of their communities or just taking an EV for a check drive to find out about the advantages of EV possession.”
Different carmakers who revealed new Logos
GM is not the one automobile agency to revamp its brand in current months. Simply final week, Kia introduced an identical shift in focus, promising a “daring transformation” forward of showing a brand new performance-oriented electrical crossover, with a brand new brand design of its personal.
Equally, Nissan unveiled a brand new brand on its just lately revealed electrical Ariya SUV, highlighting the elevated position that electrical autos will play for the model. In 2019, Volkswagen revealed a brand new brand alongside its pivotal new electrical hatchback, the ID 3.
Common Motors in India
Common Motors ended its India operations in December 2020 when it ceased manufacturing at its Talegaon facility which had been producing vehicles for exports. The corporate had pulled the plug on the Chevrolet model in India again in 2017 together with promoting its Halol facility – certainly one of its two manufacturing services in India – to long run Chinese language ally, SAIC Motor Corp who went on to launch the MG model in India in 2019.
In early 2020 it was introduced that Chinese language agency Nice Wall Motors was all set to take over GM’s Talegaon facility thus bringing an finish to GM’s operations in India. Nevertheless, geopolitical tensions between India and China put these plans on maintain.
