Renault will reinvent quite a few its traditional fashions as electrical vehicles as a part of a daring turnaround plan set to be unveiled by new boss Luca de Meo, in accordance with stories.
Former Seat boss de Meo was given the highest job on the French big final yr. He has been engaged on a brand new marketing strategy to spice up gross sales and reposition the agency, which started final September with the disclosing of a serious inner restructure. De Meo is now set to unveil the subsequent section in his plan on Thursday January 14, in an occasion billed as a ‘Renaulution’.
Reuters cites two sources that de Meo’s plan will give attention to future product ranges, and can embody the revival of a minimum of two traditional nameplates to strengthen the give attention to Renault’s French heritage.
They’ll embody an electrical reinvention of the 4L, primarily based on the town automobile initially launched within the Nineteen Sixties as a rival to the Mini and Fiat 500. An electrical model of the Renault 5, initially supplied in two era from 1972 till it was changed by the Clio in 1996, can be reportedly set to be revealed.
No extra particulars of the fashions have been given, however they might doubtlessly share a platform with the prevailing Zoe electrical hatch or use the brand new Renault-Nissan-Mitsubishi Alliance CMF-EV electrical platform, which Renault will first use for the forthcoming manufacturing model of the Megane eVision.
The Megane eVision is a crossover that makes use of the long-running nameplate of the agency’s household hatch, and likewise encompasses a retro-infused design with quite a few nods to Renault’s previous. As with the Megane, reviving traditional mannequin names such because the 4 and 5 could be a means for Renault to pitch early electrical fashions to a extra styled-focused viewers, in an identical option to how Fiat has positioned its new electrical 500.
Reuters additionally claims that Renault will reveal three electrical fashions for its Alpine sub-brand. As beforehand reported by Autocar, Renault bosses have been contemplating turning Alpine into an electric-only efficiency model, with a reshuffle final yr securing the agency’s long-term future.
Do Meo’s plan can be set to incorporate culling a number of long-running fashions which have waned in recognition lately, together with the Espace MPV.
Renault has declined to touch upon the Reuters report.
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