It is no secret that 2020 was an unconventional yr for auto gross sales. Extenuating circumstances or not, it was a yr of upheaval even for ever-resilient (and ever-profitable) pickups, with Basic Motors taking the crown from Ford within the full-size phase.
The Ford F-Collection nonetheless outsold each different full-size pickup nameplate within the nation by a major margin. It is solely once you mix GM’s Chevrolet Silverado and GMC Sierra variants that you just get a quantity that exceeds Ford’s. This is not actually a brand new phenomenon, both. Actually, it was solely considerably not too long ago that Ford took the general full-size crown away from GM, and never solely did Ford widen the hole in recent times, however Ram has as soon as once more grow to be a professional challenger, even managing to outsell the Silverado by a wholesome margin in 2019, however by no means coming near the F-Collection by way of whole quantity.
However, 2020 being 2020, issues obtained bizarre but once more. Ram stays related, after all, however Ford obtained caught with its pants down because of the one-two punch of COVID and the generational changeover of the core F-150 mannequin, which resulted in a manufacturing interruption as the corporate’s meeting amenities transitioned from constructing the outdated 2020 mannequin to the new-for-2021. This excellent storm, because it seems, was adequate for GM to stroll away with the full-size crown. See for your self:
Full-size 2020 pickup gross sales:
- GM whole: 847,110
- F-Collection: 787,422
- Silverado: 594,094
- Ram: 563,676
- Sierra: 253,016
- Tundra: 109,203
- Titan: 26,439
As you’ll be able to see, Ram slipped again behind Silverado, slotting comfortably into third place. The Silverado 1500 had a flat yr, however the heavy- and medium-duty variants bucked the pattern and contributed to a slight uptick in gross sales for the nameplate, whereas F-Collection tumbled greater than 12% (practically 110,000 items), opening the door for GM to steam forward.
There have been equally vital shakeups within the midsize truck phase. First, 2020 was the primary full yr of retail gross sales for the Gladiator pickup, which surged to fourth place behind the stalwart Tacoma, Ranger and Colorado. GM’s mixed gross sales of the Colorado and Canyon are adequate for second place by producer, however nowhere near what it could take to dethrone Toyota. Jeep’s instant impression on this phase is obvious, and even when its volumes do not find yourself matching these of the Colorado or Ranger, it is clearly going to be a related participant going ahead.
Midsize:
- Tacoma: 238,806
- GM whole: 121,248
- Ranger: 101,486
- Colorado: 96,238
- Gladiator: 77,542
- Frontier: 36,845
- Ridgeline: 32,168
- Canyon: 25,190
With manufacturing of the 2021 F-150 in full swing, we anticipate Ford to make a play for the No. 1 spot once more this yr, and the Blue Oval has extra methods up its sleeve for its bread-and-butter half-ton, with a brand new Tremor mannequin arriving and the Raptor on the horizon.
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