Bentley Motors achieved its greatest gross sales ever throughout 2020, regardless of a manufacturing shutdown and world lockdowns.
Though its pre-COVID gross sales forecast was a lot better, the posh British marque nonetheless managed to promote 11,206 automobiles – a rise of two% over 2019.
Bentley’s manufacturing was shut down for seven weeks starting in March, and operating at 50% output for an extra 9 weeks thereafter, as social distancing measures have been launched.
A ensuing complete redesign of the manufacturing facility enabled Bentley to fulfill this world demand, led by China, the Americas and Asia Pacific areas.
The Bentley Continental GT (24%) and GT Convertible (15%) collectively accounted for 39% of complete gross sales. Nevertheless, the Bentayga SUV was nonetheless the biggest-selling single mannequin, accounting for 37% of complete gross sales.
“Regardless that we anticipated better gross sales earlier than the pandemic struck, when you think about the extent of restrictions around the globe for almost all of the yr, to realize a report gross sales efficiency is a robust measure of our potential,” mentioned Adrian Hallmark, Chairman and CEO of Bentley Motors.
| Market | 2020 (gross sales) | 2019 (gross sales) | 2020 (% of complete gross sales) |
| Americas | 3,035 (+4%) | 2,913 | 27% |
| China | 2,880 (+48%) | 1,940 | 26% |
| Europe | 2,193 (-18%) | 2,670 | 20% |
| Asia Pacific | 1,203 (+6%) | 1,139 | 11% |
| United Kingdom | 1,160 (-22%) | 1,492 | 10% |
| Center East | 735 (-14%) | 852 | 6% |
| Whole | 11,206 (+2%) | 11,006 | 100% |
