As we cross the ultimate hours of 2020, Ford is asking Individuals to #FinishStrong in a brand new marketing campaign to encourage individuals to take care of protected behaviors and look out for each other because the nation approaches what is predicted to be a serious turning level within the coronavirus pandemic.
“We’re on this collectively, and Ford’s aim for the reason that pandemic began has been to attempt to assist save lives,” stated Ford govt Kumar Galhotra. “Whereas many are weary from the challenges 2020 has thrown at us, now’s the time for us to drag collectively, shield one another and end sturdy till COVID-19 vaccines arrive extra broadly. Lives are on the road.”
Ford tapped “Breaking Unhealthy” and “Malcolm within the Center” star Bryan Cranston to relate and filmmaker Peter Berg (“Friday Night time Lights”) for the 35-second spot saying the trouble, which kicks off January 1. The marketing campaign acknowledges the nation’s common pandemic weariness, encouraging Individuals to powerful it out — carrying masks, washing fingers and sustaining social distance till a vital mass of vaccinations can assist flip the tide.
https://www.youtube.com/watch?v=/fKwk8mfI6G8
“The COVID pandemic has examined us all in methods we couldn’t have imagined a 12 months in the past,” Berg stated. “Individuals are weary, beat down, and it might be simple to let our guard down now. However we have now to maintain combating for one another; we’re virtually there. As we enter 2021, we wished to assist encourage Individuals to return collectively and save lives till the vaccines arrive in numbers. We have to end sturdy. We acquired this.”
A dedication to vaccination and different preventative and protecting measures “may save 50,000 lives within the months forward,” Ford stated in its announcement, citing the Institute for Well being Metrics and Analysis (IHME) on the College of Washington’s Faculty of Drugs, which warned that the nation’s pandemic loss of life toll may climb as excessive as 770,000 if present mask-wearing and distancing tendencies proceed.
“Mass scale-up of vaccination in 2021 means we have now a path again to regular life, however there are nonetheless just a few tough months forward,” stated Dr. Christopher Murray, IHME director. “We should be vigilant in defending ourselves not less than via April, when, as our projections point out, vaccines will start to have an effect.”
