HYUNDAI Motor Firm has teased a brand new gentle SUV for the European market which is able to sit beneath the compact Kona and function the entry level to the model’s SUV line-up.
Formally dubbed the Bayon, the brand new providing will function HMC’s high-riding B-segment providing, just like the place the Venue holds right here in Australia.
Only a few particulars have come to gentle as but save for the mannequin identify and a single teaser picture revealing a vertically oriented tail-light just like that discovered on the next-generation Tucson.
In keeping with HMC, the brand new mannequin takes its identify from the French metropolis of Bayonne, a transfer reflective of the Bayon’s city however versatile intentions.
“Hyundai is strongly established within the European SUV market already, by way of our mannequin vary in addition to our gross sales success,” Hyundai Motor Europe vice-president of promoting and product Andreas-Christoph Hofmann mentioned.
“By launching a brand new, extra B-segment mannequin because the entry level into our SUV line-up, we see a terrific alternative to cowl European prospects’ demand even higher and to extend our providing in a extremely fashionable section.”
At this stage it appears unlikely the Bayon will make it to Australia given the existence and rising recognition of the Venue, with HMC Australia company communications common supervisor Invoice Thomas telling GoAuto there have been extra hurdles to clear when it got here to European-built fashions.
“We research all abroad merchandise to guage suitability for this market,” he mentioned.
“On this case, it’s unlikely we’ll import Bayon as it’s a European-built product, which provides us price challenges.
“We’re a worldwide firm, with merchandise designed and constructed to go well with explicit markets and areas by design homes and technical centres based mostly all around the world.
“Bayon is Europe-specific and we now have little question it’ll promote properly in that market.”
Extra particulars on the Bayon will reportedly be revealed quickly with a European launch slated for subsequent yr.
Within the meantime nevertheless, HMCA has bought 3099 Venues thus far this yr ending October, accounting for 14.2 per cent of the sunshine SUV section.
