Tyre maker Bridgestone India on Wednesday mentioned it has invested in fleet administration startup Fleeca India, which can strengthen its place within the digital-based mobility options. This funding will additional strengthen Bridgestone India’s present service Infrastructure, to offer high quality and complete tyre companies throughout nationwide highways by leveraging Fleeca’s service infrastructure, in accordance with a launch.
As a part of its technique to be a frontrunner in mobility options, Bridgestone India has made an funding in Fleeca India, a startup centered on offering digital-based enterprise options to fleet operators, to extend efficiencies of their tyre utilization, the corporate mentioned.
It, nonetheless, didn’t disclose the quantum of its funding within the start-up.
The Indian market is quick evolving and witnessing deeper penetration of digital applied sciences. Digital-based mobility options discover higher significance in context of the quickly altering shopper choice, it mentioned.
“This funding will allow us to create larger worth for our prospects in India and assist them enhance the return on investments,” mentioned Bridgestone India Managing Director Parag Satpute.
He added that tyre administration as a service remains to be in its nascent stage in India and buyer preferences are additionally altering. “Conventional enterprise fashions are being disrupted and general the mobility section is present process a speedy change.”
“We at Bridgestone India are focussed on pioneering new enterprise fashions and strengthening our options enterprise to speed up our development plans,” Satpute added.
These companies based mostly on digital functions assume significance as increasingly more fleet operators are looking for choices like “pay per km” fashions in the case of the procurement of tyres, mentioned the discharge.
This helps the fleet house owners to maximise the full price of possession of their operations, it added.
Fleeca India has the experience in providing such options to its prospects, it mentioned.
These companies allow monitoring your complete lifecycle of the tyre from fitment to scrap with required interventions to extend tyre life and efficiencies, resulting in higher financial savings by fleet house owners, Bridgestone India mentioned.
Fleeca India founder and CEO Tikam Jain, “It’s certainly a matter of honour to have Bridgestone India investing in Fleeca India. It’s a reflection of the arrogance that Bridgestone India has in our product choices.”
