Is Mercedes-Benz promoting BMW fashions? Those that handed by the corporate’s dealership in Munich will need to have thought that there was one thing mistaken with their eyesight.
No, their eyesight is simply nice. And sure, that brilliant white crossover within the middle of the Mercedes-Benz Creation calendar, on the façade of the Mercedes-Benz dealership in Munich can be a BMW mannequin. It’s the BMW iX3 shinning there. The brand new electrical crossover occupies place quantity 10 within the calendar.
In return, a sweet crimson Mercedes-Benz EQC shines within the showroom at BMW Welt in Munich. Why is that this taking place? How about competitors?
Mercedes-Benz and BMW put rivalry apart for a superb trigger
Viciously competing towards one another for a century, Mercedes-Benz and BMW have simply shattered the boundaries of competitors. All-time rivals, the 2 German premium automobile makers have now joined fingers in an unprecedented demonstration of solidarity. The acts are a part of the “We maintain collectively” (“Wir halten zamm”) marketing campaign.
By displaying one another’s fashions, the 2 firms present assist and attempt to “increase consciousness of the area people spirit” within the metropolis of Munich.
The large introduction calendar on the façade of the Mercedes-Benz dealership in Munich is an 18-year custom. However in 2020, there’s something particular. Behind the tenth door of the 25 earlier than Christmas, there stands, among the many vehicles with the star, the BMW iX3. The window of the automobile brights up each hour.
“We’re delighted that the BMW iX3 has discovered a spot within the Creation calendar of the Mercedes-Benz department in Munich. And we warmly welcome the Mercedes-Benz EQC 400 as a visitor at BMW Welt,” Helmut Käs, head of BMW Welt, states.
The marketing campaign has grow to be viral on social media. The movies and images have been shared by hundreds of customers, impressed by the gestures of the all-time rivals within the premium automobile section.
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