BMW and Mercedes-Benz are the right instance of an arch rivalry within the automotive trade. The 2 German producers compete in the identical race and normally are combating for a similar buyer group. In a real gentleman style although, the 2 automakers have at all times saved a particular relationship between one another.
Whereas many of the instances both BMW or Mercedes is selling a brand new product by cleverly and finely making enjoyable with an analogous product provided by the rivaling firm, there have been many instances prior to now the place respect is the code. Take for instance the retirement of Daimler’s now-former CEO Dieter Zetsche, or the introduction of the brand new S-Class, each of which had been honored with touching movies by BMW.
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And right now, the 2 premium manufacturers are becoming a member of forces to advertise an excellent trigger. In help of the “We maintain collectively” marketing campaign, the 2 marques are displaying one another’s newest electrical SUVs to “increase consciousness of the area people spirit” and advocate “cohesion, native dedication, and sustainability” within the metropolis of Munich.
For an 18th consecutive yr, Mercedes turns its Munich department into an enormous calendar selling a number of the firm’s newest fashions. Behind the tenth “door” of that calendar is the BMW iX3 which sits subsequent to Mercedes’ luxurious SUVs and sedans. In return, an all-electric Mercedes-Benz EQC 400 is on show on the BMW Welt museum and showroom.
“Within the present state of affairs, cohesion is extra vital than ever. We’re due to this fact delighted that the BMW iX3 has discovered a spot within the Creation calendar of the Mercedes-Benz department in Munich, and we warmly welcome the Mercedes-Benz EQC 400 as a visitor at BMW Welt,” Helmut Käs, head of BMW Welt, feedback.
The marketing campaign is proving to be extraordinarily widespread on social media with movies and images of the 2 manufacturers’ “away appearances” gaining 1000’s of likes and shares from customers across the globe.
