Honda has grow to be the primary carmaker in America to permit sellers to record non-certified used vehicles on its official web site. It is step by step rolling out this system throughout the nation in a bid to lure youthful patrons into showrooms.
As of writing, sellers can record autos from their stock of licensed pre-owned vehicles on HondaCertified.com, a platform which lets customers seek for a used Honda based mostly on a lot of parameters, together with the mannequin, its mileage, and its distance from a given ZIP code. Non-certified used vehicles will seem on the identical platform, Roadshow reported, which sounds complicated nevertheless it’s much less so than working two separate web sites.
“The used car market is a superb alternative to create new relationships for the Honda model and our sellers. It additionally helps that the popularity of Honda for high quality and reliability makes our autos extra prized within the used-vehicle market,” defined Dan Rodriguez, Honda’s nationwide auto remarketing supervisor licensed pre-owned, in an interview with the publication. In different phrases, it is a technique to convey extra motorists into the Honda household. Older, used, non-guaranteed vehicles are inevitably cheaper than inspected newer fashions that include a guaranty.
Do not count on to select up a bargain-bin-priced, 248,000-mile Civic Del Sol or a basic 600 in like-new situation, nevertheless. Non-certified used vehicles within the listings cannot be greater than 10 mannequin years outdated. Honda added that prospects will be unable to purchase non-certified vehicles on-line, although they will be capable of full many of the shopping for course of digitally.
Wanting forward, motorists will be capable of purchase a used Acura in the identical means.
“We’re at the moment centered on the launch of used autos from the Honda model, however Acura will probably be following the identical path within the coming weeks,” confirmed Rodriguez.
